Hoetama, Christian (2022) Penginvestigasian keunggulan kompetitif bisnis keluarga di masa pandemi covid-19 pada industri plastik: pt jaya makmur. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Dalam penelitian ini, peneliti ingin menelusuri apa saja faktor-faktor yang mempengaruhi keunggulan kompetitif PT Jaya Makmur melalui single case study, dimana peneliti mengumpulkan data melalui wawancara, observasi tidak langsung, dan field notes. Dalam pengumpulan data, peneliti melakukan wawancara dengan pemimpin, karyawan, dan juga konsumen. Penelitian ini akan menghasilkan sebuah mini-model theory yang akan berisikan tentang faktor-faktor apa saja yang berkontribusi terhadap pembentukan keunggulan kompetitif PT Jaya Makmur supaya bisa bertahan di masa pandemi COVID-19.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | bisnis keluarga ; case study ; keunggulan kompetitif ; pandemi covid-19 | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Christian Hoetama Wihardjo | ||||||||
| Date Deposited: | 20 Jun 2022 02:36 | ||||||||
| Last Modified: | 20 Jun 2022 02:36 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/47863 |
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