Sandira, Cindy Margareth (2022) Efek Kualitas Makanan, Kewajaran Harga, Persepsi Nilai, Kepuasan Konsumen, Ewom terhadap Kunjungan Kembali Pada Restoran Makanan Organik “ Salad Stop “. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Cindy Margareth Sandira (01011170097) Efek Kualitas Makanan, Kewajaran Harga, Persepsi Nilai, Kepuasan Konsumen, Ewom terhadap Kunjungan Kembali Pada Restoran Makanan Organik “ Salad Stop “ (173) halaman, 23 tabel , 6 gambar Dalam membuka restoran penting diperhatikan perceived food quality, price fairness dan perceived value untuk menjaga kepuasan konsumen dan kunjungan Kembali dari konsumen serta niat beli konsumen akan meningkat, dengan begitu EWOM dalam sebuah restoran akan mempunyai review yang baik. Selain itu perceived food quality berpengaruh positif pada perceived value, customer satisfaction dan revisit, serta price fairness mempengaruhi perceived food quality, customer satisfaction dan revisit. Jadi antar variable yang dipakai dalam penelitian ini memiliki hubungan erat satu sama lain yang meningkatkan penjualan dari sebuah restoran. Metode yang digunakan kuantitative dengan menggunakan kuesioner dalam penggumpulan data, dan menggunakan aplikasi penghitung SPSS 28 dan AMOS 24 untuk mengelola data, didalam penelitian ini menggunakan 306 responden. Kata kunci : Perceived Food Quality (PFQ), Price Fairness (PF), Perceived Value (PV), Customer Satisfaction (CS), Revisit Intention (RI), EWOM - Reference : 40 (2014-2022)
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Perceived Food Quality (PFQ), Price Fairness (PF), Perceived Value (PV), Customer Satisfaction (CS), Revisit Intention (RI), EWOM | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Cindy Margareth Sandira | ||||||||
| Date Deposited: | 22 Jun 2022 02:22 | ||||||||
| Last Modified: | 11 Sep 2023 03:48 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/47941 |
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