Evaluasi perencanaan dan pelaksanaan event Garuda Indonesia travel fair 2017 sebagai strategi marketing public relatios PT Garuda Indonesia = evaluation of planning and implementation Garuda Indonesia travel fair 2017 as a marketing public relations strategy of PT Garuda Indonesia

Hasiholan, Benedictus Odilo (2018) Evaluasi perencanaan dan pelaksanaan event Garuda Indonesia travel fair 2017 sebagai strategi marketing public relatios PT Garuda Indonesia = evaluation of planning and implementation Garuda Indonesia travel fair 2017 as a marketing public relations strategy of PT Garuda Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PT Garuda Indonesia (persero) Tbk, is a fleet company of Indonesian airlines to serve the public interest located in the suburs of Jakarta, precisely at Soekarno Hatta Internasional Airport Cengkareng Jakarta. Subject in this research is Marketing Public Relations of Garuda Indonesia. The object of this research is Garuda Indonesia Travel Fair 2017. This research aims to analyze public relations marketing planning process in implementing Garuda Indonesia Travel Fair (GATF) 2017. The method in this research is descriptive with qualitative approach, using the theory of concept of strategic planning 12 step and concept evaluation of GATF 2017 event which consist from 11 issues to overcome obstacles and shortcomings during the 2017 GATF event. Data obtained through the process of interviewing, observation and research literature. The event planning process and the implementation of GATF 2017 event run well and directed, and have positive impact to the recognition of community response and other stakeholder support such as event organizer, bank partner, sponsorships, travel agent in cooperation with Garuda Indonesia, the company get a big profit from ticket sales and the success of the GATF 2017 event./ PT Garuda Indonesia (Persero) Tbk merupakan perusahaan armada maskapai penerbangan Indonesia guna melayani kepentingan umum yang berlokasi di pinggiran kota Jakarta, tepatnya di Sokerno Hatta Internasional Airport Cengkareng Jakarta. Subjek dalam penelitian ini adalah Marketing Public Relations Garuda Indonesia. Objek dalam penelitian ini adalah Garuda Indonesia Travel Fair 2017. Penelitian ini bertujuan untuk menganalisis perencanaan marketing public relations dalam melaksanakan event Garuda Indonesia Travel Fair (GATF) 2017. Metode dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif, dengan menggunakan konsep perencanaan stategis 12 langkah dan evaluasi pelaksanaan event GATF 2017 yang terdiri dari 11 permasalahan untuk mengatasi hambatan atau kekurangan selama berlangsungnya event GATF 2017. Data diperoleh melalui proses wawancara, observasi dan penelitian kepustakaan. Hasil penelitian ini adalah proses perencanaan event dan evaluasi pelaksanaan event GATF 2017 berjalan dengan baik dan terarah, serta berdampak positif terhadap pengakuan dari respon masyarakat dan bantuan stakeholder lainnya seperti event organizer, bank partner, sponsorhip, travel agent yang bekerja sama dengan pihak PT Garuda Indonesia, sehingga perusahaan mendapatkan keuntungan yang besar dari hasil penjualan tiket dan suksesnya acara event GATF 2017.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Hasiholan, Benedictus OdiloUNSPECIFIEDbenedictusodilo@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLuhukay, Marsefio SevyoneUNSPECIFIEDUNSPECIFIED
Additional Information: SK 41-14 HAS e
Uncontrolled Keywords: evaluation; event; Garuda Indonesia Travel Fair (GATF);
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mr Samuel Noya
Date Deposited: 18 Oct 2019 05:26
Last Modified: 18 Oct 2019 05:26
URI: http://repository.uph.edu/id/eprint/4811

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