Strategi e-marketing komunikasi PT Indulakto dalam memperkenalkan produk indomilk melon melalui iklan digital di media sosial = e-marketing communication strategy of PT Indolakto to introduce indomilk melon through digital advertising in social media

Michael, Dave (2018) Strategi e-marketing komunikasi PT Indulakto dalam memperkenalkan produk indomilk melon melalui iklan digital di media sosial = e-marketing communication strategy of PT Indolakto to introduce indomilk melon through digital advertising in social media. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Digital way of life has increased the usage of digital media like never before. This is a chance for companies to attract and market their products. This final assignment discuss about digital marketing strategy used by PT Indolakto through social media as a channel to introduce new product of Indomilk by gaining insight about brand awareness, consumer interest in marketing campaign in social media, and marketing strategy in social media. This final assignment begin with the report for internship program and proceed to analyze the Integrated Marketing Communication (IMC), E-Marketing, and AISAS analysis in PT Indolakto./ Gaya hidup digital menyebabkan media digital lebih banyak digunakan oleh masyarakat jika dibandingkan dengan sebelumnya. Hal ini merupakan kesempatan bagi perusahaan sebagai tempat untuk menarik minat dan memasarkan produk kepada pelanggan maupun calon konsumen. Tugas akhir ini membahas strategi e-marketing yang dilakukan oleh PT Indolakto dengan menggunakan sarana media sosial untuk produk varian rasa terbaru dari Indomilk dengan melihat pengetahuan konsumen akan Indomilk (Brand Awareness), ketertarikan konsumen akan kampanye marketing yang dilakukan, dan strategi marketing pada media sosial. Pembahasan dimulai dengan laporan kegiatan magang dan dilanjutkan dengan melakukan analisa terhadap Integrated Marketing Communication (IMC), E-Marketing, dan analisis AISAS di PT Indolakto.

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