Perancangan instalasi kampanye kesadaran masyarakat mengenai kekerasan berbasis gender online melalui fotografi konseptual = Designing installation art for community awareness campaign about online gender-based violence through conceptual photography

Susanto, Regina (2022) Perancangan instalasi kampanye kesadaran masyarakat mengenai kekerasan berbasis gender online melalui fotografi konseptual = Designing installation art for community awareness campaign about online gender-based violence through conceptual photography. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kekerasan berbasis gender online (KBGO) di masyarakat Indonesia terus marak terjadi sampai saat ini. Minimnya kesadaran masyarakat Indonesia akan masalah ini, penulis memutuskan untuk membuat perancangan instalasi kampanye melalui fotografi konseptual yang membahas tentang KBGO yang berfokus pada kekerasan seksual yang dilakukan secara online untuk meningkatkan kesadaran masyarakat di Indonesia. SAFEnet merupakan organisasi badan hukum perkumpulan yang terdaftar dengan nama pembela kebebasan asia tenggara yang terletak di Denpasar, Bali. Pada perancangan ini, menggunakan metodologi desain oleh Robin Landa pada buku “Graphic Design Solution”. Dari metode ini, terdapat lima proses, yaitu orientasi/pengumpulan data, melakukan analisa, konsep visual, pengembangan desain, dan implementasi. Tujuan utama dari instalasi ini adalah untuk meningkatkan kesadaran masyarakat Indonesia terhadap KBGO, terutama pada Generasi Z dan menggunakan instalasi untuk membawa audiens menjadi satu dengan karya dan menumbuhkan empati. Dengan tumbuhnya empati, maka audiens dapat merasakan urgensi kampanye KBGO dan ikut berpartisipasi. / Online gender-based violence (KBGO) in Indonesian society continues to occur to this day. The lack of awareness of the Indonesian people on this issue, the author decided to design a campaign installation through conceptual photography that discusses KBGO that focuses on online sexual violence to increase public awareness in Indonesia. SAFEnet is an association legal entity organization registered under the name of Defenders of Freedom of Southeast Asia located in Denpasar, Bali. In this design, using the design methodology by Robin Landa in the book "Graphic Design Solution". From this method, there are five processes, namely orientation/data collection, analysis, visual concept, design development, and implementation. The main objective of this installation is to increase the awareness of the Indonesian people towards KBGO, especially in Generation Z and to use the installation to bring the audience into one with the work and foster empathy. With the growth of empathy, the audience can feel the urgency of the KBGO campaign and participate.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Susanto, ReginaNIM01023180060rereesusanto@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorZulkarnain, AlfiansyahNIDN0315088801UNSPECIFIED
Thesis advisorUsman, WinotoUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: KBGO; fotografi, seni instalasi, kekerasan seksual, online
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Depositing User: Regina Susanto
Date Deposited: 01 Jul 2022 05:17
Last Modified: 01 Jul 2022 05:17
URI: http://repository.uph.edu/id/eprint/48276

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