Perancangan kampanye instalasi mengenai dampak komentar buruk di media sosial = Design of installation campaign on the impact of hate speech on social media

Rahman, Elsa Evita (2022) Perancangan kampanye instalasi mengenai dampak komentar buruk di media sosial = Design of installation campaign on the impact of hate speech on social media. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada zaman sekarang kehidupan orang-orang tidak akan jauh dari gadget dan media sosial. Salah satu hal yang sering terjadi di sosial media adalah ujaran kebencian atau hate speech yang dapat berdampak pada kesehatan mental. Jempol Baik merupakan salah satu organisasi yang berfokus meningkatkan awareness pada ujaran kebencian. Banyak masyarakat yang masih menyalahgunakan sosial media dan berujung pada berkomentar buruk di sosial media. Dari hal tersebut dibutuhkan sebuah edukasi terkait dampak yang di dapat dari mendapatkan komentar buruk. Perancangan kampanye menjadi salah satu cara untuk memberikan edukasi, perancangan ini mengacu pada teori Don Norman Three Levels of Emotional Design dimana sebuah desain dipengaruhi oleh sistem tingkatan emosi visceral, behavioral, and reflective. Serta menggunakan metodologi The Design method dimana terdapat empat tahapan desain yaitu discover, planning, creative dan application. Perancangan kampanye dengan bentuk instalasi dengan mengangkat isu komentar buruk pada sosial media bertujuan untuk membantu memberitahu masyarakat terkait dampak yang ditimbulkan dari berkomentar buruk di media sosial. / Nowadays, people will not be far from gadgets and social media. One of the things that often happens on social media is hate speech which can have an impact on mental health. Jempol Baik is an organization that focuses on increasing awareness of hate speech. Many people still abuse social media, which leads to hate speech on social media. For this, education is needed regarding the impact that can be obtained from getting hate speech. The campaign is one way to provide education. The design refers to the theory of Don Norman's Three Levels of Emotional Design where is influenced by a system of visceral, behavioral, and reflective emotional levels, and uses The Design method methodology where there are four design stages, namely discovery, planning, creative and application. An installation campaign that raises the issue of hate speech on social media aims to help inform the public about the impact of hate speech on social media.

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