PEMANFAATAN MEDIA SOSIAL DAN MARKET PLACE UNTUK MENINGKATKAN PENJUALAN DI PT DELI GROUP INDONESIA

Budisaputra, Hendry (2022) PEMANFAATAN MEDIA SOSIAL DAN MARKET PLACE UNTUK MENINGKATKAN PENJUALAN DI PT DELI GROUP INDONESIA. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada tahun 2020, dunia termasuk Indonesia sedang dilanda pandemi virus Covid-19. Virus yang mudah menyebar ini membuat pemerintah Indonesia menetapkan aturan Pembatasan Sosial Berskala Besar (PSBB). Aturan ini membuat banyak gedung harus tutup atau mengurangi secara ketat jumlah orang yang ada sehingga tidak dapat berjalan seperti biasanya, termasuk PT Deli Group Indonesia. Maka dari itu, PT Deli Group Indonesia mulai menjual produknya secara online, menggunakan media sosial, dan market place seperti Shopee dan Tokopedia. Pemagang melakukan kegiatan magang di PT Deli Group Indonesia sebagai tim marketing dan media sosial. Setelah melakukan kegiatan magang selama 4 bulan di PT Deli Group Indonesia, pemagang telah mencapai tujuan magang yaitu mempelajari pemasaran produk dan meningkatkan penjualan. Sebagai tim marketing dan admin media sosial, pemagang bertanggung jawab melakukan live streaming dan membuat konten seperti gambar, video, tulisan, atau pun gabungan dari berbagai materi. Kesimpulan yang diambil setelah melakukan magang di PT Deli Group Indonesia yaitu pemagang telah diberikan tugas yang sesuai, dimana media sosial dimanfaatkan untuk meningkatkan penjualan di PT Deli Group Indonesia. / In 2020, the world, including Indonesia, will be hit by the Covid-19 virus pandemic. This easy-to-spread virus made the Indonesian government set the rules for Large-Scale Social Restrictions (PSBB). This rule makes many buildings have to close or strictly reduce the number of people so that they cannot run as usual, including PT Deli Group Indonesia. Therefore, PT Deli Group Indonesia started selling its products online, using social media, and market places such as Shopee and Tokopedia. Apprentices conduct internships at PT Deli Group Indonesia as a marketing and social media team. After doing an internship for 4 months at PT Deli Group Indonesia, the intern has achieved the goal of the internship, which is to learn product marketing and increase sales. As a marketing team and social media admin, interns are responsible for live streaming and creating content such as images, videos, writings, or a combination of various materials. The conclusion drawn after doing an internship at PT Deli Group Indonesia is that the intern has been given the appropriate task, where social media is used to increase sales at PT Deli Group Indonesia.

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