"Met Hennessy Louis Vuitton" Corporate Reputation in Cross-Border Acquisitions: the moderating effect of country image

Baskara, Agung (2019) "Met Hennessy Louis Vuitton" Corporate Reputation in Cross-Border Acquisitions: the moderating effect of country image. Bachelor thesis, Universitas Pelita Harapan.

Full text not available from this repository.

Abstract

Globalization is taking big role on economic growth and it has impacted on increase the trend of cross-border acquisition to keep the firm sustainable especially for multinational company like Moet Hennessy Louis Vuitton. Therefore, the aim for this study is to understandMoet Hennessy Louis Vuitton corporate reputation in cross-border acquisitions: the moderating effect of country image. The approach of this study is quantitative research with data collection method using the electronic questionnaires of Google forms. This study conducted in Jakarta and Tangerang which the society domicile in Jakarta and Tangerang become the respondents of this research. The measurement model of outer and inner model is analyzed by SmartPLS 3.0. The outer model consists of validity and reliability test while the inner model examines R-square, T-statistics, and P-value tests. Further, structural equation modeling was performed in order to test the construct relations in the theoretical framework of this study. Findings of the studyshow that even a high image of the acquirer’s country cannot compensate for a poor CR of the acquirer, because when there is a poor corporate reputation the acquirer’s CI does not influence the consumers’ repurchase intention., however the existence of corporate reputationand country image have a full moderatingrole to the relationship. Country familiarity and country typicality also has a significant relationship towards consumer’s repurchase intention as control variables the whole variables and their relationship were put into consumer’s repurchase intention in contextof cross-border acquisitionsto get more applicable insights. The present research is expected to extend the prior research contributing to the extant literature by investigating an emerging concept of corporate reputation, country image, country typicality, country familiarity in repurchase intention post-acquisitions target

Item Type:

Thesis (Bachelor)

Creators: