Tjandera, Wily
(2019)
Linking organizational culture, organizational learning, market orientation and innovation culture amongst indonesian msmes.
Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Innovation has been crucial in developing sustainable business. Previous studies have also proved that innovation is one of the main strategies to compete in the globalized and diverse market. While many studies focus on innovation culture in large enterprises such as multinational corporation and international corporation meanwhile, on the national level enterprises, such as micro, small and medium enterprises (MSME) had not received enough attention despite their contributions to nations’ economic growth. Therefore, this study proposes an empirical investigation to take a look at the influence of organizational culture, organizational learning and market orientation on innovation culture in MSMEs sector. This study is categorized a quantitative study with a mixed of direct and online questionnaires data collection technique. This study is conducted in traditional markets and bazaars across Jakarta and Tangerang areas to gather data about Indonesian MSMEs. The data gathered then analysed using SmartPLS 3.0 program, which determined the validity and reliability of the data, the inner model nor the outer model. The outer model consists of validity and reliability test while the inner model examines Rsquare, T-statistics, and P-value tests. Further, structural equation modelling was performed in order to test the construct relations in the theoretical framework of this study. This study found that organizational culture, organizational learning and market orientation have significant and positive impact on the creation of innovation culture among MSMEs in Indonesia. This study provides relevant information for MSMEs owners on the elements that could nurture innovation culture in their organizations. More effort should be devoted from practitioners and the government to comprehend the concept of innovation culture among MSMEs from the context of developing country.
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