Analisis perbandingan efektifitas marketing antara facebook ads dan google ads untuk perusahaan B2C

Tasim, Clarin (2022) Analisis perbandingan efektifitas marketing antara facebook ads dan google ads untuk perusahaan B2C. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Facebook Ads and Google Ads are one of the most frequently used paid ads channels for companies that are just starting to get into the digital world. Paid ads can increase traffic and leads in a shorter time than SEO, and so many companies try to use paid ads compared to SEO. But there are still many companies who have confusion to choose between facebook ads and google ads for their business. This research will compare between facebook ads and google ads channels for B2C companies. To get better results, the data to be analyzed consists of two B2C companies engaged in furniture and fashion. This analysis was carried out using the AIDA (Attention, Interest, Desire, and Action) method. Company A got a conversion rate of 1.33% from google ads, while from facebook ads it only gets 0.54% where from the two channels it can be seen that google ads provide better sales quality than facebook ads. It's the same thing as Company B, where google ads provides a conversion rate of 15.24% while facebook ads only gives 14.4%. From the results of the analysis of these two companies, it can be seen that the google ads channel provides better results for B2C companies./ Facebook Ads dan Google Ads merupakan salah satu channel paid ads yang paling sering digunakan sebuah perusahaan yang baru ingin terjun ke dunia digital. Paid ads dapat meningkatkan traffic maupun leads dalam waktu yang lebih singkat dibandingkan dengan SEO sehingga banyak perusahaan yang mencoba untuk menggunakan paid ads terlebih dahulu dibandingkan dengan SEO. Tetapi masih banyak perusahaan yang memiliki kebingungan untuk memilih antara facebook ads dan google ads untuk bisnis mereka. Penelitian ini akan membandingkan antara channel facebook ads dan google ads untuk perusahaan B2C. Untuk mendapatkan hasil yang lebih baik, data yang akan di analisis terdiri dari dua perusahaan B2C yang bergerak di bidang furniture dan fashion. Analisis ini dilakukan dengan menggunakan metode AIDA (Attention, Interest, Desire, and Action). Company A mendapatkan conversion rate sebesar 1,33% dari google ads, sedangkan dari facebook ads hanya mendapatkan sebanyak 0,54% dimana dari kedua channel tersebut dapat diketahui google ads memberikan kualitas sales yang lebih baik dibandingkan facebook ads. Sama seperti Company B, dimana google ads memberikan conversion rate sebanyak 15,24% sedangkan facebook ads hanya memberikan sebanyak 14,4%. Dari hasil analisis kedua company ini, bisa diketahui bahwa channel google ads memberikan hasil yang lebih baik untuk company B2C.

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