Konstruksi makna tradisional (studi kasus : penyedia jasa fotografi Soe & Su dan pelanggan)

Pury, Winda Kartika (2019) Konstruksi makna tradisional (studi kasus : penyedia jasa fotografi Soe & Su dan pelanggan). Masters thesis, Universitas Pelita Harapan.

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Abstract

The study entitled “ Construction Meaning Of Traditional” is started as developments of phenomenology entreprenuer use meaning of traditional in Indonesia has increased in recent years. How entreprenuer and customer define and traditional concept which accumulated from the process of people’s interaction. This research has integrated the theory of social contruction. Social Construction of reality theory from Luckmann and Berger This study eses qualitative methods with interpretive paradigm and find a meaning of reality based on subject’s point of view. Seven informants as sources of information. / Penelitian ini berjudul “Konstruksi Makna Tradisional” dilatarbelakangi oleh fenomena pelaku usaha menggunakan makna tradisional di Indonesia yang mengalami peningkatan dalam beberapa tahun terakhir. Bagaimana pelaku usaha dan pelanggan memaknai konsep tradisional yang terbangun dari proses interaksi antar manusia. Peneliti mengintegrasikan teori konstruksi sosial atas realitas Luckmann dan Berger, dengan metode penelitian kualitatif dengan paradigma interpretif. Peneliti menetapkan tujuh informan sebagai sumber informasi tentang penelitian, Hasil penelitian menunjukkan bahwa pemahaman makna tradisional dalam benak pelaku usaha dan pengguna jasa adalah bukan hanya semata kepentingan untuk menjual sebuah produk dan jasa kepada pelanggan.

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