Representasi Androgini Milendaru pada akun instagram @Millencyrus

Karlina, Yohanna (2018) Representasi Androgini Milendaru pada akun instagram @Millencyrus. Masters thesis, Universitas Pelita Harapan.

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Abstract

The social presence of instagram media is often used as a place to present themselves to audience. Is also was done by Instagram Celebrity Milendaru. The stereotype as a transgender is often attached to him, even though Milendaru is a man who expresses himself with the androgyny concept. Milendaru trying to make himself accepted in an environment that only recognizes two genders, through uploading photos on the instagram account @Millencyrus. To find out how Milendaru represents itself through Instagram, researchers analysed photos of Milendaru using the theory of semiotics by Charles Sanders Pierce who is famous for the term Triangle of Meaning, the relationship between representament, objects, and interpretant then analyzed also with the Power Concept by Michael Foucault and Gender Display by Erving Goffman The results of the study show that uploaded photos were a tool to manage impressions visually. Milendaru shows power over himself by being an androgynous man who is integrated into the feminine appearance, or mention as a Powerful Woman and Powerless Man through his photos on Instagram account @Millencyruss. / Kehadiran sosial media instagram kerap dijadikan sebuah wadah untuk mempresentasikan diri kepada khalayak luas. Hal ini juga yang dilakukan oleh Selebriti Instagram Milendaru. Stereotipe sebagai seorang transgender kerap melekat padanya, padahal Milendaru adalah seorang lelaki yang mengeskpresikan diri dengan konsep androgini. Milendaru berusaha untuk membuat dirinya diterima di lingkungan yang hanya mengakui dua gender melalui unggahan foto di akun instagram @Millencyrus. Untuk mengetahui bagaimana Milendaru merepresentasikan dirinya lewat akun instagram, peneliti meganalisa foto Milendaru menggunakan teori semiotika oleh Charles Sanders Pierce yang terkenal dengan istilah Triangle of Meaning yakni hubungan antara representamen, objek dan interpretan, lalu dianalisa lebih dalam dengan pendekatan Kekuasaan oleh Michael Foucault dan Erving Goffman Gender Display. Hasil penelitian menunjukan foto yang di unggah menjadi alat untuk mengelola kesan secara visual. Milendaru menunjukan kekuasaan atas dirinya dengan menjadi seorang lelaki androgini yang terintregrasikan ke dalam sifat dan tampilan feminin, atau dengan istilah Powerfull Woman dan Powerless Man lewat foto –fotonya di akun Instagram @Millencyrus.

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