Penelitian non-produk pengaruh variasi menu, harga, dan kebersihan terhadap keputusan pembelian (studi kasus Ayam Geprek Gold Chick)

Wijaya, Kevin and Putrataufiza, Ishudhi and Arkananta, Nevin Valdira (2022) Penelitian non-produk pengaruh variasi menu, harga, dan kebersihan terhadap keputusan pembelian (studi kasus Ayam Geprek Gold Chick). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan industri saat ini bisa dikatakan telah meningkat pesat, salah satunya adalah industri makanan dan minuman. Dari semua industry yang meningkat cara yang harus dimiliki oleh sebuah industri bisnis yaitu bagaimana membuat pelanggan dapat minat membeli dengan keunikan yang dimiliki. Tujuan penelitian ini adalah untuk mengetahu pengaruh variasi menu, harga, dan keputusan pembelian terhadap Geprek Gold Chick di daerah Tangerang. Penelitian ini merupakan penelitian non produk dengan menggunakan metode penelitian kuantitatif deskriptif dengan melakukan pembagian kuesioner kepada 100 pelanggan Geprek Gold Chick. Yang nantinya, data yang sudah terkumpul tersebut akan diolah menggunakan software SPSS dan akan dilakukan pengujian statistik deskriptif. Hasil penelitian ini disimpulkan bahwa terdapat pengaruh yang signifikan antara variasi menu, harga dan keputusan pembelian secara bersama�sama pada Geprek Gold Chick di Tangerang / The development of the industry is currently increasing, one of which is the food and beverage industry such as restaurants. One way that must be owned by a business industry is how to make customers interested in buying with their uniqueness. The purpose of this study was to determine the effect of menu variations, prices, and purchase decisions on the Geprek Gold Chick in the Tangerang area. This research is non-product research using descriptive quantitative research method by distributing questionnaires to 100 customers of Geprek Gold Chick. The collected data will then be processed using SPSS and descriptive statistical testing will be carried out. The results of this study concluded that there was a significant influence between menu variations, prices and purchasing decisions together at Geprek Gold Chick in Tangerang.

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