Strategi komunikasi partai solidaritas Indonesia untuk memastikan keterwakilan suara perempuan di dunia politik Indonesia

Rustandi, Maureen Rina (2019) Strategi komunikasi partai solidaritas Indonesia untuk memastikan keterwakilan suara perempuan di dunia politik Indonesia. Masters thesis, Universitas Pelita Harapan.

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Abstract

Political dynamic of Presidential and Legislative Election presenting some new political parties. Indonesia Solidarity Party (PSI) is one of party with a character and different approach compare to other parties. This particular party stated that they are aimed to win the young and the women, even it proves by having a young lady as their chairwoman. PSI had an ambition to fight the corruption, intolerance, and discrimination, and introducing a good politic. In the situation that people do not trust parliament and political parties, PSI has to work hard to convince their target through a suitable communication strategy. The study will focus on PSI communication strategy especially when it communicates about women in Indonesia Political Arena. Researcher uses Critical paradigm and Arena Theory of Bourdieu will be used to asses PSI position in the Indonesian politic field, and the Ann Gregory 4 stages of planning a strategy will be used to assess their communication strategy. Study result showed that PSI has not achieved the optimal result of the strategy, as it was not a strategy, just only strategy outline. PSI did not had consistency in supporting issue on women, since it concentrated in winning chairs in parliament. PSI still have a room to improve the strategy to become a grand communication strategy with tactic elaboration, that suit the objective target and program. And if PSI will target to women, it will be done through specific content, channel/media and program. Study show that PSI media selection of social media is on the right track. / Dinamika politik Pemilihan presiden dan pemilihan legislatif 2019 menampilkan beberapa partai baru. Partai Solidaritas Indonesia merupakan partai yang mempunyai karakter dan penampilan berbeda dari kebanyakan partai yang ada. Partai ini ditujukan kepada pada anak muda dan perempuan, bahkan dipimpin oleh seorang perempuan. Partai ini berambisi untuk memberantas Korupsi, menentang intolerasi dan diskriminasi, serta membentuk politik yang baik. Dengan kondisi ketidakpercayaan masyarakat yang tinggi terhadap parlemen dan partai, strategi komunikasi yang tepat akan sangat dibutuhkan untuk PSI agar diterima oleh masyarakat. Penelitian ini akan membahas tentang strategi komunikasi partai PSI yang baru terutama ketika PSI berbicara tentang perempuan. Paradigma yang digunakan dalam penelitian adalah paradigma kritis, dan teori yang dipakai untuk melihat posisi PSI dalam dunia politik Indonesia adalah Teori Arena, dan 4 Tahap Penyusunan Strategi dalam PR oleh Ann Gregory . Hasil studi menunjukkan PSI belum bisa mencapai hasil maksimal, ‘strategi’ yang digunakan hanya panduan penggunaan dan pemilihan media. PSI tidak mempunyai konsistensi dalam hal mendukung isu perempuan karena mereka berkonsentrasi untuk masuk dalam parlemen. PSI masih punya ruang untuk memperbaiki strategi komunikasinya, dari hanya panduan pemilihan dan penggunaan media, menjadi strategi besar komunikasi dan diturunkan ke dalam taktik-taktik yang sesuai dengan target, sasaran, dan program. PSI juga dapat fokus tentang perempuan baik melalui pesan yang disampaikan, media yang digunakan dan program yang dilaksanakan. Studi juga membuktikan bahwa pilihan media yang dipakai oleh PSI tepat untuk target yang dipilih.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Rustandi, Maureen RinaNIM00000028885UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorParani, RizaldiNIDN0326096801UNSPECIFIED
Additional Information: T 89-16 RUS s
Uncontrolled Keywords: Indonesian Politic ; Arena Theory ; Issue on women ; Political Party Communication Strategy ; Partai Solidaritas Indonesia ; 4 Stages of Strategic Planning Process
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Depositing User: Users 15 not found.
Date Deposited: 06 Nov 2019 04:04
Last Modified: 26 Feb 2022 09:05
URI: http://repository.uph.edu/id/eprint/5024

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