Sitorus, Adek Zico (2019) Cara selebgram pria berkomunikasi dengan pengikutnya. Masters thesis, Universitas Pelita Harapan.
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Abstract
Social media is one of the most interactive media that popular around the world; social media also differ from paper- based media or traditional electric media. Social media is a two-way process in contrast to the one-way distribution where the user freely publish their own content and citizen media generated reviews and feedback. Instagram is one of the most popular social media network in Indonesia with 59 million active users. Now, Instagram is become a new profession for some people what the called celebgram or celebrity Instagram. In research, the influencer is trying to digging some more information of how they communicate with their audience especially about their lifestyle as a men celebgram. Nowadays, men celebgram that are-confident showing their unique lifestyle on this era when back then their like to keep it privacy to themself. In this study researchers tried to identify communication patterns men celebgram which renewing their communication patterns by knowing the personality, identity and impression management of the research subjects. / Media sosial menjadi salah satu media yang banyak digunakan oleh masyarakat luas hal ini dikarenakan media sosial memiliki banyak kelebihan dibandingan dengan media cetak atau media elektronik. Media sosial bersifat dua arah yaitu bersifat timbal balik dimana seseorang secara bebas dapat mengunggah sebuah konten di media sosial miliknya dan orang lain pun dapat berkomentar secara bebas di konten yang diunggah seseorang. Instagram merupakan salah satu media sosial yang paling banyak digunakan masyarakat Indonesia dengan total pengguna aktif sebanyak 59juta. Di Instagram kini muncul sebuah profesi baru yang disebut sebagai selebgram atau selebriti Instagram. Di dalam penelitian ini peneliti berusaha menggali lebih dalam mengenai pola komunikasi dari selebgram yang termasuk dalam kategori selebgram gaya hidup pria. Adapun selebgram gaya hidup pria ini dianggap unik karena pada era media sebelumnya pria yang memiliki keunikan ini tidak dapat menonjolkan diri mereka secara online. Dalam penelitian ini peneliti berusaha mengidentifikasi cara komunikasi selebgram pria tersebut di Instagram juga mencari tahu apa saja hal yang mempengarui cara komunikasi mereka dengan mengetahui kepribadian, identitas serta manajemen impresi dari subjek penelitian.
Item Type: | Thesis (Masters) | ||||||||
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Additional Information: | T 89-16 SIT c | ||||||||
Uncontrolled Keywords: | life style ; men celebgram ; communication | ||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
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Depositing User: | Users 15 not found. | ||||||||
Date Deposited: | 06 Nov 2019 04:06 | ||||||||
Last Modified: | 01 Mar 2022 01:47 | ||||||||
URI: | http://repository.uph.edu/id/eprint/5031 |
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