Setiawati, Anggraini (2019) Makna citra politik Prabowo Subianto dan Sandiaga Uno pada iklan pemilu presiden 2019. Masters thesis, Universitas Pelita Harapan.
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Abstract
political competition in the 2019 Legislative Election requires all election participants to work hard to win so that various methods are carried out, one of which is political advertising on television stations. The KPU has passed two pairs of potential candidates, one of the main characters, namely the candidate pair Prabowo Subianto and Sandiaga Uno, both of them are promoting the right to advertise from the KPU with the theme for Indonesia's fair and prosperous 02.This study is a qualitative descriptive study. The type of data used is primary and secondary data with the documentation method. Data analysis was carried out in a qualitative descriptive manner.The results of the study are Prabowo Sandi as a potential leader who has an authoritative image of leadership, prosperity and nationalism, who is religious and determined and wants to be chosen by the broader community, especially the majority of the weak economic community, consisting of farmers, fishermen, MSMEs, and a figure who highly upholds the plurality of the Indonesian people, especially in the arts and culture. Prabowo's password also shows the image of leaders who love the country and have different uniqueness seen from the leader's point of view displayed in the Indonesian version of the fair and prosperous advertisement 02. / Kompetisi politik dalam pemilu Legislatif tahun 2019 mengharuskan seluruh peserta pemilu bekerja keras untuk meraih kemenangan sehingga beragam cara dilakukan salah satunya dengan iklan politik di stasiun televisi. KPU telah meloloskan dua pasangan calon kandidat salah satu tokoh utama yaitu pasangan calon Presiden Wakil Presiden Prabowo Subianto dan Sandiaga Uno keduanya menggubanakan hak beriklan dari KPU dengan tema untuk Indonesia Adil dan Makmur 02. Penelitiam ini merupakan penelitian deskriptif kualitatif. Jenis data yang digunakan adalah data primer dan sekunder dengan metode dokumentasi. Analisis data dilakukan secara deskriptif kualitatif. Hasil penelitian yaitu Prabowo Sandi adalah sebagai calon pemimpin yang memiliki makna citra kepemimpinan, kemakmuran dan nasionalis berwibawa, beragama dan bertekad kuat serta ingin dipilih oleh masyarkat luas utamanya masyarkat kelompok mayoritas masyarakat golongan ekonomi lemah, yang terdiri dari petani, nelayan, pelaku UMKM, Dan sosok yang sangat menjunjung pluralitas bangsa Indonesia khususnya dalam bidang seni dan budaya. Prabowo sandi juga menunjukan citra pemimpin yang cinta tanah air dan memiliki keunikan yang berbeda ini dilihat dari sudut pandang pemimpin yang ditampilkan dalam iklan versi Indonesia adil dan makmur 02.
Item Type: | Thesis (Masters) | ||||||||
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Additional Information: | T 89-16 SET m | ||||||||
Uncontrolled Keywords: | Semiotics Analysis ; Political Advertising ; Probowo he served | ||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
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Depositing User: | Users 15 not found. | ||||||||
Date Deposited: | 06 Nov 2019 04:06 | ||||||||
Last Modified: | 01 Mar 2022 01:37 | ||||||||
URI: | http://repository.uph.edu/id/eprint/5035 |
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