Analisis isi hashtag "#uninstallbukalapak" yang menjadi viral di media sosial twitter

Hapsari, Dita Kusuma (2019) Analisis isi hashtag "#uninstallbukalapak" yang menjadi viral di media sosial twitter. Masters thesis, Universitas Pelita Harapan.

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Abstract

Since the CEO of Bukalapak appeared in 13 February 2019, the community was shocked at the suggestion made by Bukalapak's CEO Ahmad Zaki and this impact had an impact on the presidential candidate who later became a trending topic on Twitter's social media. This study analyzes the contents of Twitter user opinion tweets through "#uninstallbukalapak" with the aim of knowing the public opinion of Twitter users regarding the topic. The method used is the method of qualitative content analysis with an inductive approach, namely the compacting procedure of complex text data and the process of building meaning from the data through the themes or categories that appear. The results of the study found that three major themes were: 1) Support for the CEO of Bukalapak; 2) negative opinion towards CEO of Bukalapak; 3) critical analysis of Cuitan Bukalapak CEO. / Semenjak cuitan CEO Bukalapak muncul pada 13 Februari 2019, masyarakat merasa terkejut atas cuitan yang dilontarkan oleh CEO Bukalapak yaitu Ahmad Zaki dan cuitan tersebut memberikan dampak terhadap calon presiden yang kemudian menjadi trending topic di media sosial Twitter. Penelitian ini menganalisa isi twit opini pengguna Twitter melalui “#uninstallbukalapak” dengan tujuan untuk mengetahui opini publik pengguna Twitter terkait topik tersebut. Metode yang digunakan adalah metode analisis isi kualitatif dengan pendekatan induktif, yakni prosedur memadatkan dari data teks yang kompleks serta proses membangun makna dari data tersebut melalui tema-tema atau kategori-kategori yang muncul. Hasil penelitian didapat bahwa tiga tema besar yaitu: 1) Dukungan terhadap CEO Bukalapak; 2) opini negatif terhadap CEO Bukalapak; 3) Analisa kritis tentang cuitan CEO Bukalapak.

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