Analisis pengaruh visi sosial, proaktif sosial, inovasi, dan motif mengambil risiko terhadap niat kewirausahaan sosial mahasiswa Universitas Pelita Harapan

Yeo, Karen Decelin (2022) Analisis pengaruh visi sosial, proaktif sosial, inovasi, dan motif mengambil risiko terhadap niat kewirausahaan sosial mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Di Indonesia tingkat akan kemiskinan dan pengangguran terus meningkat dan jumlah kewirausahaan dibandingkan dengan negara di Asia Tenggara masih sangatlah rendah, sehingga dibutuhkan peningkatan pada kewirausahaan terutama pada kewirausahaan sosial agar dapat membantu untuk mengurangi jumlah pengangguran dan kemiskinan di Indonesia. Penelitian ini dilakukan untuk meneliti Niat Kewirausahaan Sosial, penelitian dilakukan untuk menganalisa empat variabel yang dipercayai merupakan faktor yang berdampak terhadap Niat Kewirausahaan Sosial. Variabel-variabel yang diteliti adalah visi sosial, proaktif sosial, inovasi, dan motif pengambilan risiko. Penelitian terhadap variabel berikut diteliti dikarenakan studi literatur mengenai keempat variabel tersebut tidak banyak dan beberapa penelitian hanya dilakukan secara empiris dalam literatur. Penelitian ini dilakukan dengan menggunakan pendekatan secara kuantitatif, dan data diperoleh dengan cara melakukan penyebaran kuesioner melalui google form kepada mahasiswa S1 Universitas Pelita Harapan. Penelitian dilakukan dengan menggunakan 33 indikator yang dibagikan kepada mahasiswa Universitas Pelita Harapan sebanyak 228 responden. Penelitian ini menggunakan metode analisis yang berupa SmartPLS. Terdapat 9 hipotesis di penelitian ini, dan hasil yang didapatkan adalah terdapat 4 hipotesis yang diterima dan 5 hipotesis yang ditolak. Pada penelitian ini juga mencakup batasan yang dimana menggunakan metode purposive sampling dan hanya menargetkan mahasiswa Universitas Pelita Harapan, dan pada rekomendasi untuk penelitian di masa depan diharapkan dapat memilih subjek penelitian yang lain dan juga memperluas kriteria responden seperti mencari subjek yang telah bekerja. / In Indonesia, the level of poverty and unemployment continues to increase and the number of entrepreneurs is very low compared to other countries in Southeast Asia, so we needed to increase social entrepreneurship in order to reduce the number of unemployment and poverty in Indonesia. Purpose of this study is to examine Social Entrepreneurial Intentions, the study was conducted to analyze four variables that are believed to have an impact on Social Entrepreneurial Intentions. The variables studied were social vision, social proactiveness, innovativeness, and risk-taking motives. Research on the following variables was investigated because there were not many literature studies on these four variables and some studies were only conducted empirically in the literature. This research used an quantitative approach, the data was collected through distribution of online questionnaire using google form to undergraduate students at Pelita Harapan University. The research was conducted using 33 indicators that were distributed and using 228 respondents who were students from Pelita Harapan University. This study uses an analytical method in the form of SmartPLS. There are 9 hypotheses in this study, and the results obtained are 4 hypotheses that are accepted and 5 hypotheses that are rejected. This study also includes limitations which use a purposive sampling method and only target Pelita Harapan University students, and recommendations for future research are expected to be able to choose other respondents and also expand the criteria of respondents such as looking for people who have experience in working.

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