Egita, Shella (2022) Pengaruh product features, brand image, product price, dan social influence terhadap smartphone Xiaomi. Bachelor thesis, Universitas Pelita Harapan.
|
Text (Title)
Title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (53kB) | Preview |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (97kB) | Preview |
|
|
Text (ToC)
ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Chapter 1)
Chapter 1.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter 2)
Chapter 2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter 3)
Chapter 3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter 4)
Chapter 4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) |
|
|
Text (Chapter 5)
Chapter 5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (485kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (860kB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari product features, brand image, product price, dan social influences terhadap customer purchase intention smartphone Xiaomi. Subjek penelitian ini adalah individu yang mengetahui informasi mengenai smartphone merk Xiaomi. Metode pengambilan data yang digunakan pada penelitian ini dilakukan dengan menyebarkan kuisioner kepada 284 orang responden, dari beberapa daerah di Indonesia, dalam waktu 2 bulan. Teknik Sampling yang digunakan adalah non-probability dengan purposive sampling. Selanjutnya data diolah dengan menggunakan aplikasi PLS-SEM (Partial Least Square-Structural Equation Model) dengan uji statistic one-tailed test. Kesimpulan dari penelitian ini adalah Product Features, Brand Image, Product Price dan Social Influence berpengaruh positif dan signifikan terhadap Purchase Intention. Implikasi manajerial dari penelitian ini mampu memberikan rekomendasi dan saran bagi perusahaan untuk dapat meningkatkan penjualan melalui product features, brand image, product price, dan social influences.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | product features; brand image; product price; social influences; purchase intention | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
| Depositing User: | Shella Egita | ||||||||
| Date Deposited: | 23 Dec 2022 02:40 | ||||||||
| Last Modified: | 23 Dec 2022 06:11 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/51999 |
Actions (login required)
 |
View Item |
