Aktivitas Pembuatan Content Marketing di PT Enwan Multi Partindo

Marto, Antonius Kenny (2023) Aktivitas Pembuatan Content Marketing di PT Enwan Multi Partindo. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Salah satu stategi marketing dalam memanfaatkan teknologi adalah melalui digital marketing atau sosial media marketing. Perusahaan yang memanfaatkan sosial media marketing untuk melakukan promosi yaitu PT Enwan Multi Partindo, yang merupakan sebuah perusahaan distributor sparepart motor RCB (Racing Boy). Dalam melakukan promosi diperlukan konten-konten yang menarik perhatian target pasar agar melakukan kegiatan membeli di perusahaan tersebut. Dalam melaksanakan praktik kerja magang di PT Enwan Multi Partindo pemagang ditempatkan pada divisi content marketing dengan jobdesc pada bagian content planning dan copywriting. Tujuan melaksanakan kegiatan praktik kerja magang sebagai content marketing untuk mempelajari aktivitas dan pembuatan content marketing di PT Enwan Multi Partindo serta memberikan solusi ataupun masukan untuk tujuan perkembangan konten yang digunakan pada sosial media PT Enwan Multi Partindo. Aktivitas content marketing ini mempengaruhi tanggapan audience, keputusan pembelian, loyalitas konsumen dan engangement pada social media PT Enwan Multi Partindo./ One of the marketing strategies in utilizing technology is through digital marketing or social media marketing. A company that utilizes social media marketing to promote is PT Enwan Multi Partindo, which is a distributor company of RCB (Racing Boy) motorcycle spare parts. In promoting, content that attracts the attention of the target market is needed in order to carry out buying activities in the company. In carrying out internship practices at PT Enwan Multi Partindo peintern placed in the content marketing division with jobdesc in the content planning and copywriting section. The purpose of carrying out internship practice activities as content marketing to learning the activities and making content marketing at PT Enwan Multi Partindo and provide solutions or input for the purpose of developing content used on social media PT Enwan Multi Partindo. The activity as content marketing influence the decision of customer, customer loyalty, and the engangement on PT Enwan Multi Partindo social media.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Marto, Antonius KennyNIM01041190001Kennymrto@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitNIDN0316127301sigit.pamungkas@uph.edu
Uncontrolled Keywords: marketing; content marketing; sosial Media
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Antonius Kenny Marto
Date Deposited: 10 Jan 2023 06:56
Last Modified: 10 Jan 2023 06:56
URI: http://repository.uph.edu/id/eprint/52278

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