Pelaksanaan aktivitas Influencer Marketing pada Clozette Indonesia

Zakir, Ratu Nadhila (2023) Pelaksanaan aktivitas Influencer Marketing pada Clozette Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Influencer marketing telah menjadi tren marketing di era digital saat ini. Influencer dianggap mampu membuat masyarakat percaya hingga dapat mempengaruhi proses pengambilan keputusan masyarakat. Hal tersebut dimanfaatkan oleh berbagai perusahaan untuk mengambil keuntungan dengan membuat kerjasama dengan brand dan juga Influencer untuk membuat sebuah kampanye marketing. Salah satu perusahaan yang memanfaatkan hal tersebut adalah perusahaan full-service digital marketing, yaitu Clozette Indonesia yang berada di bawah PT Clozette Interaktif Indonesia. Pelaksanaan magang di Clozette Indonesia, bertujuan untuk mempelajari dan mempraktikkan proses marketing campaign untuk sebuah brand dengan Key Opinion Leader (KOL) yang merupakan tugas utama divisi influencer. Selama berlangsungnya kegiatan magang, pemagang ditempatkan di divisi influencer sebagai influencer executive intern yang menangani semua hal yang berhubungan dengan Key Opinion Leader (KOL) untuk sebuah marketing campaign. Pemagang telah mempraktikkan tugas dari divisi influencer, seperti terlibat dalam pembuatan internal data, approaching Key Opinion Leader (KOL), proses produksi campaign dan copywriting./ Influencer marketing, has become a marketing trend in today's digital era. Influencer is considered to be able to make people believe so it can influence people's decision-making process. This is used by companies to take advantage by collaborating with brands and Influencer to develop a marketing campaign. One company that takes advantage of Influenncer popularity is one of a full-service digital marketing company, Clozette Indonesia under PT Clozette Interaktif Indonesia. During the internship at Clozette Indonesia, the intern aims to learn and practice the process of implementing a marketing campaign for a brand collaborating with Influencer which is the main task of the influencer division. During the internship, the intern works in influencer division as an influencer executive intern who handles everything that related to Influencer for a marketing campaign in Clozette Indonesia. The intern has learned a lot of knowledge by practicing things which are the responsibilities of the influencer division, such as being involved in developing internal data, approaching Influencer, campaign production process and copywriting.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Zakir, Ratu Nadhila01041190079ratunadhilaa@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLuhukay, Marsefio Sevyone0702037101UNSPECIFIED
Thesis advisorTangdilintin, Paulus8871220016UNSPECIFIED
Thesis advisorSimamora, Jumadal0330047505UNSPECIFIED
Uncontrolled Keywords: Era Digital, Influencer Marketing, Marketing Campaign
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ratu Nadhilah Zakir
Date Deposited: 10 Jan 2023 09:28
Last Modified: 10 Jan 2023 09:28
URI: http://repository.uph.edu/id/eprint/52287

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