PERAN CONTENT CREATOR DALAM MEMANFAATKAN INSTAGRAM DI PT INDOHARCO CEMERLANG

Liu, Daniel Liu (2022) PERAN CONTENT CREATOR DALAM MEMANFAATKAN INSTAGRAM DI PT INDOHARCO CEMERLANG. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.

[img]
Preview
Text (TITLE)
TITLE.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (29kB) | Preview
[img]
Preview
Text (ABSTRACT)
ABSTRACT.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (44kB) | Preview
[img]
Preview
Text (TO C)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (74kB) | Preview
[img]
Preview
Text (CHAPTER 1)
CHAPTER 1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (47kB) | Preview
[img] Text (CHAPTER 2)
CHAPTER 2.pdf
Restricted to Registered users only

Download (312kB)
[img] Text (CHAPTER 3)
CHAPTER 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (206kB)
[img] Text (CHAPTER 4)
CHAPTER 4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (790kB)
[img] Text (CHAPTER 5)
CHAPTER 5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (65kB)
[img]
Preview
Text (BIBLIOGRAPHY)
BIBLIOGRAPHY.pdf

Download (114kB) | Preview
[img] Text (APPENDICES)
APPENDICES.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Share Alike.

Download (3MB)

Abstract

ABSTRAK Daniel (01041180051) PERAN CONTENT CREATOR DALAM MEMANFAATKAN INSTAGRAM DI PT INDOHARCO CEMERLANG (xii + 64 halaman: 11 gambar; 11 lampiran) Kata Kunci: Public Relation, Media Sosil, Instagram Public relation adalah cara asosiasi, organisasi, dan orang berbicara dengan masyarakat umum dan media. Seorang PR berbicara dengan kelompok kepentingan yang dituju secara khusus atau secara tidak langsung melalui media dengan rencana untuk membuat dan menjaga gambaran positif dan membuat hubungan yang solid dengan pengumpulan orang-orang. Untuk lebih dapat memberikan gambaran yang menyeluruh tentang dunia kerja dan implementasinya, pemagang menjalankan program magang di sebuah perusahaan penyedia layanan dan jaringan telekomunikasi. Program magang dilakukan oleh pemagang adalah selama 4 bulan pada perusahaan yang bernama PT. Indoharco Cemerlang, yaitu perusahan yang bergerak di bidang penjualan, perakitan, pemasangan dan maintenance LED Display/Videotron, LED Running Text, dan LED Dekorasi. Didukung oleh NSE Electronics Co. Ltd sebagai Exclusive Distributor untuk Indonesia. Pelaksanaan magang di PT. Indoharco Cemerlang ini, pemagang berharap diberikan kesempatan melakukan tugas sebagai content creator pada divisi marketing dimana divisi ini memanfaatkan perkembangan teknologi melalui media sosial Tugas sebagai content creator, pemagang menerapkan beberapa langkah untuk, yaitu: 1) Tugas pemagang diawali dengan melakukan brainstorming dengan general manager; 2) Kemudian pemagang menjalani tugas utama yaitu membuat ide konten mulai dari memikirkan konsep, mencari ide dari trend yang ada. Untuk bahan konten, ada yang sudah ditentukan terdapat pada gdrive atau ada juga yang harus menentukan sendiri; 3) Selanjutnya memberi arahan kepada lapangan untuk di laksanakan ide konten tersebut dan di upload pada Instagram; dan Kemudian membuat content yang telah direncanakan dan mengedit video yang akan di sebarkan. / Daniel (01041180051) THE ROLE A CONTENT CREATOR IN UTILIZING INSTAGRAM IN PT INDOHARCO CEMERLANG (xii + 64 pages: 11 images; 11 appendices) Keywords: Public Relations, Social Media, Instagram Public relations is the way associations, organizations, and people talk to the general public and the media. A PR speaks with a specifically targeted interest group or indirectly through the media with a plan to create and maintain a positive picture and make a solid connection with the gathering of people. To better provide a comprehensive picture of the world of work and its implementation, interns run internship programs at a telecommunications service and network provider company. The internship program carried out by interns is for 4 months at a company called PT. Indoharco Cemerlang, which is a company engaged in the sale, assembly, installation and maintenance of LED Display / Videotron, LED Running Text, and LED Decoration. Supported by NSE Electronics Co. Ltd as Exclusive Distributor for Indonesia. Implementation of internships at PT. Indoharco Cemerlang, interns hope to be given the opportunity to do their duties as content creators in the marketing division where this division utilizes technological developments through social media. Duties as a content creator, interns apply several steps to, namely: 1) The task of the intern begins with brainstorming with the general manager; 2) Then the intern undergoes the main task of creating content ideas starting from thinking about concepts, looking for ideas from existing trends. For content materials, some have been determined to be in gdrive or some must determine their own; 3) Furthermore, give directions to the field to carry out the content idea and upload it on Instagram; and Then create the content that has been planned and edit the video to be distributed.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Liu, Daniel Liu01041180051dl80051@student.uph.edu
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorrondonuwu, roy robert9990138222roy.rondonuwu@uph.edu
Thesis advisorsetijadi, naniek novijanti8853999920naniek.setijadi@uph.edu
Uncontrolled Keywords: Public Relation, Media Sosil, Instagram
Subjects: Q Science > Q Science (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Informatics
Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Informatics
Depositing User: Daniel Niel Liu
Date Deposited: 10 Jan 2023 05:32
Last Modified: 10 Jan 2023 05:32
URI: http://repository.uph.edu/id/eprint/52289

Actions (login required)

View Item View Item