Utaridiva, Mara Gloria (2022) Perancangan ulang identitas visual restoran Love Seafood. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Kuliner Kota Batam merupakan salah satu daya tarik yang dikembangkan pemerintah untuk menarik wisatawan. Salah satu restoran yang sedang berkembang adalah restoran Love Seafood yang menjual seafood segar dan berlokasi di pinggir laut. Berdasarkan hasil pengumpulan data dari observasi, studi pustaka, dan wawancara dengan narasumber, identitas visual yang dimiliki restoran sekarang belum diterapkan secara konsisten dan belum mewakili nilai-nilai restoran. Perancangan ini didasari oleh kata kunci variety dan nautical, dan menghasilkan identitas visual baru berupa logo, warna, tipografi, elemen visual, dan aplikasinya dalam berbagai media yang ditulis ke dalam brand guidelines. / Batam City's culinary is one of the appeals developed by the government to improve tourism. One of the top restaurants in the area is the Love Seafood restaurant. Located by the coastline, this place offers a selection of fresh seafood. Based on the results of data collected from observations, literature studies, and interviews, the current identity has not been applied consistently and does not yet represent the restaurant's values. Implementing the keywords variety and nautical, the new redesigned visual identity consists of logos, colors, typography, graphic elements, and their application in various media which then written into a brand guideline.
| Item Type: | Thesis (Bachelor) | ||||||||||||
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| Uncontrolled Keywords: | desain grafis ; identitas visual ; brand ; branding | ||||||||||||
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR | ||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design |
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| Depositing User: | Mara Gloria Utaridiva | ||||||||||||
| Date Deposited: | 17 Jan 2023 02:29 | ||||||||||||
| Last Modified: | 17 Jan 2023 02:29 | ||||||||||||
| URI: | http://repository.uph.edu/id/eprint/52600 |
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