Aktivitas Content Creator Pada One Do Creative Di PT Sinar Mas Land

Florencia, Karen (2023) Aktivitas Content Creator Pada One Do Creative Di PT Sinar Mas Land. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Seiring berkembangnya era digital yang semakin pesat, diperlukannya content creation untuk menyediakan konten-konten menarik melalui media digital khususnya dalam bentuk video singkat yang mudah dilihat dan di terima audience. Diawali dengan kondisi pandemi Covid-19 mengharuskan beberapa perusahaan menggunakan seseorang content creator yang berperan dalam menyediakan informasi yang berguna bagi target pasar mereka dalam mengkomunikasikan produk dan jasa yang ditawarkan. Pemagang melakukan kegiatan magang di One Do Creative sebagai Content Creator yang fokus pada pembuatan konten video pada Instagram dan Youtube. Selama kurang lebih empat bulan melakukan kegiatan magang pada One Do Creative, aktivitas yang telah dilakukan pemagang mencakup aktivitas content creation khususnya pada proses pembuatan konten video. Pada Proses pembuatan konten pemagang menemukan beberapa tahapan penting dalam pembuatan konten video seperti pra-produksi, produksi, pasca-produksi, editing, dan revisi. Dimasing-masing tahap memiliki tingkat kesulitannya sendiri terutama pada bagian produksi. Serangkaian tahapan inilah menjadi bagian penting ketika pemagang membuat konten video pada One Do Creative Team. Peran Content Creator telah membantu perusahaan dalam meningkatkan pemasaran melalui sosial media khususnya melalui interaksi yang dilakukan di Instagram dan Youtube. /Along with the rapid development of the digital era, content creation is needed to provide interesting content, especially in the form of short videos that are easy to see and receive by the audience. Starting with the Covid-19 pandemic, several companies require several companies to have content creators who play a role in providing useful information for their target market in communicating the products and services offered. Interns do internships at One Do Creative as Content Creators who focus on creating video content on Instagram and Youtube. For approximately four months of internship at One Do Creative, the activities that have been carried out by interns include content creation activities, especially in the process of creating video content. In the content creation process, interns find several important stages in video content creation such as pre-production, production, post-production, editing, and revision. This series of stages becomes an important part when interns create video content on One Do Creative Team. The role of Content Creator has helped companies in improving marketing through social media, especially through interactions carried out on Instagram and Youtube./

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