Analisis pengaruh customer orienttaion, competitor orientation,cross functional integration terhadap cafe performance melalui marketing programs pada cafe merci di sidoarjo

Putra, Jason Akira Eka (2022) Analisis pengaruh customer orienttaion, competitor orientation,cross functional integration terhadap cafe performance melalui marketing programs pada cafe merci di sidoarjo. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Merci Cafe merupakan salah satu café yang berdiri saat pandemic covid 19 tahun 2021 dan bergerak di bidang industri Food and Bevarage. Walaupun industri FnB meningkat, namun persaingan juga semakin ketat karena bertambahnya competitor. Penelitian ini bertujuan untuk mencari faktor yang berpengaruh terhadap financial performance pada merci café. Penelitian ini bermanfaat bagi industri FnB untuk belajar mengendalikan financial performance di dunia FnB pada saat krisis. Penelitian ini bersifat kausal dengan metode kuantitatif dengan menggunakan software SPSS 22.0 untuk membantu proses pengolahan data dari 50 crew merci cafe yang dikumpulkan dengan teknik slovin sampling. Dalam peneleitian ini ditemukan bahwa keinginan untuk membeli makanan dan minuman dipengaruhi oleh customer orientation, competitor orientation, cross functional integration, meaningfull of marketing programs, novelty of marketing programs. Persepsi pada saat membuka bidang usaha terutama FnB di saat pandemic merupakan menjadi masalah namun bisa diatasi oleh merci café dengan menyelamatkan financial performance yang baik sehingga merci café bisa sustain saat pandemi / Merci Café who”s build while covid-19 pandemic in 2021. Who’s moving in Food And Beverages Business, while Food and Beverages industry is moving fast, but many people try to move in FnB Business This research intention what affected in financial performance in merci café. This research is usefull for people who wants to try FnB Business This research using kausal with quantitative methode with using software SPSS 22.0 helped by 50 crew of merci café with using slovin sampling. This research is found while purpose or want to buy and drinks because of customer orientation, competitor orientation, cross functional integration, meaningfull of marketing programs, novelty of marketing programs. Perception while having FnB business while covid 19 pandemic may can be problem but merci café can handle it very well to have their financial performance. So merci café can sustain while pandemic

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Putra, Jason Akira Eka02011190031jasonakira21@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSuryaputra, RonaldUNSPECIFIEDUNSPECIFIED
Thesis advisorGunawan, Hananiel MenoverdiUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: merci café; coffee shop; customer orientation; competitor orientation cross functional integration; meaningfull of marketing programs; novelty of marketing programs; financial performance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management
Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User: Users 5968 not found.
Date Deposited: 18 Jan 2023 08:08
Last Modified: 18 Jan 2023 08:08
URI: http://repository.uph.edu/id/eprint/52761

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