Aktivitas copywriter divisi media sosial instagram di PT Indocitra Widhitama dalam membangun brand image

Darmawan, Harvin (2023) Aktivitas copywriter divisi media sosial instagram di PT Indocitra Widhitama dalam membangun brand image. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Harvin Darmawan (01041190039) AKTIVITAS COPYWRITER DIVISI MEDIA SOSIAL INSTAGRAM DI PT INDOCITRA WIDHITAMA DALAM MEMBANGUN BRAND IMAGE (xiv + 101 halaman: 26 gambar; 16 lampiran) Kata Kunci: Copywriter, Social Media, Brand Image, Persuasif, PT Indocitra Widhitama Industries Seiring perkembangan teknologi yang berkembang secara cepat, membuat setiap individu bisa mengakses internet dengan mudah dan saling berinteraksi secara virtual menggunakan social media. Tetapi sekarang tidak hanya individu yang saling berinteraksi tetapi juga organisasi maupun perusahaan mulai memanfaatkan social media untuk membangun brand mereka. Maka dari itu, copywriting sangat dibutuhkan oleh perusahaan untuk mengiklankan ataupun membangun brand mereka dengan menggunakan kalimat-kalimat yang persuasif dan juga interaktif. Pemagang melakukan kegiatan magang dengan jobdesk sebagai copywriter di PT Indocitra Widhitama Industries yang ditugaskan untuk membantu membangun brand image perusahaan. Pemagang melakukan kegiatan magang selama 4 bulan di PT Indocitra Widhitama Industries, pemagang berhasil mencapai tujuan magang dari pemagang yaitu membangun brand image perusahaan lewat copywriting terutama dari caption-caption di dalam unggahan konten Instagram yang diunggah di @indocitrawidhitama. Selain membangun brand image pemagang juga ikut serta membantu menjadi admin dari Instagram @indocitrawidhitama. Kesimpulan yang dapat pemagang ambil setelah melakukan kegiatan magang di PT Indocitra Widhitama Industries adalah seorang copywriter memiliki peran yang sangat penting dalam membangun brand image lewat kalimat yang baik dan benar sesuai dengan brand image yang ingin dibangun. Referensi : 31 (1996-2022) / Harvin Darmawan (01041190039) COPYWRITER ACTIVITIES OF INSTAGRAM SOCIAL MEDIA DIVISION AT PT INDOCITRA WIDHITAMA IN BUILDING BRAND IMAGE (xiv + 101 pages: 26 images; 16 images) Keywords: Copywriter, Social Media, Brand Image, Persuasive, PT Indocitra Widhitama Industries Along with the rapid development of technology, every individual can easily access the internet and interact with each other virtually using social media. But now not only individuals who interact with each other but also organizations and companies are starting to use social media to build their brands. Therefore, copywriting is needed by companies to advertise or build their brand by using persuasive and interactive sentences. The interns carry out internship activities with the jobdesk as a copywriter at PT Indocitra Widhitama Industries who are assigned to help build the company's brand image. The intern carried out an internship for 4 months at PT Indocitra Widhitama Industries, the intern succeeded in achieving the objective of the intern's internship, namely building the company's brand image through copywriting, especially from captions in Instagram content uploads uploaded at @indocitrawidhitama. In addition to building a brand image, interns also participate in helping become admins of Instagram @indocitrawidhitama. The conclusion that interns can draw after doing internships at PT Indocitra Widhitama Industries is that a copywriter has a very important role in building a brand image through good and correct sentences according to the brand image you want to build. Reference; 31 (1996-2022)

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