Aktivitas social media marketing Innertrue dalam upaya membangun brand awareness

Dirganingsih, Etania (2023) Aktivitas social media marketing Innertrue dalam upaya membangun brand awareness. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Dengan adanya media sosial, semua pelaku bisnis menggunakan media sosial untuk memasarkan produknya. Media sosial dianggap lebih efektif, tepat sasaran, dan lebih murah oleh pelaku bisnis saat memasarkan produknya. Pemagang mulai menjalankan aktivitas magang pada tanggal 1 Agustus 2022 sampai dengan 11 November 2022 di divisi Social Media Marketing Innertrue. Tujuan utama divisi Social Media Marketing di Innertrue yaitu membangun brand awareness. Pemagang menggunakan beberapa teori dan konsep yang dapat mendukung tulisan pemagang seperti konsep komunikasi, komunikasi pemasaran, Integrated Marketing Communication (IMC), Social Media Marketing, media sosial, dan brand awareness. Selama aktivitas pemagang membantu membuat konten-konten yang berkualitas, sesuai dengan image Innertrue, dan sesuai dengan target marketnya. Divisi Social Media Marketing bertanggung jawab dalam segala aktivitas pemasaran yang dilakukan di media sosial Innertrue. Kemampuan dalam membuat konten yang menarik, kreatif, dan up to date sangat dibutuhkan oleh seorang Social Media Marketing. Selain itu Social Media Marketing juga harus bisa memilih influencer yang tepat untuk membantu memasarkan produknya . Oleh karena itu Innertrue perlu lebih mengenal target marketnya. / With social media, all business people use social media to promote their products. Social media is considered more effective, right on target, and cheaper by business people when marketing their products. Apprentices start the internship activities from 1 August 2022 to 11 November 2022 in Innertrue Social Media Marketing Division. The main goal of the social media marketing team at Innertrue is to build brand awareness Apprentices use several theories and concepts that can support intern writing such as communication, marketing communication, integrated marketing communication (IMC), Social Media Marketing, social media, and brand awareness. During the intership activities, the intern helps create good quality content, in accordance with Innertrue image, and in accordance with the target market. The social media marketing division is responsible for all marketing activities on Innertrue social media. The ability to create interesting, creative, and up to date content is needed by a social media marketer. Besides that, Social Media Marketing must also be able to choose the right influencers to help market their products. Therefore, Innertrue needs to know their target market better.

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