Maretha, Cheryl Riji (2023) Studi kelayakan bisnis donggeurami restaurant (Korea ala carte) di Gading Serpong, Tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Studi Kelayakan Bisnis adalah suatu rangkaian penelitian untuk mempertimbangkan kelayakan suatu usaha dari berbagai aspek pemasaran, pasar, operasional, sumber daya manusia dan finansial. Kuliner adalah salah satu bisnis yang cukup menarik karena makanan akan selalu berdampingan dengan kebutuhan primer manusia. Indonesia merupakan salah satu negara yang memiliki ketertarikan yang besar terhadap budaya Korea. Salah satunya adalah olahan makanan Korea yang cukup diminati masyarakat.Pertumbuhan yang cukup pesat membuat konsep bisnis ini menarik untuk diteliti lebih lanjut. Oleh karena itu, penulis tertarik untuk meneliti kelayakan bisnis makanan Korea. Penulis melakukan pengumpulan data melalui kuesioner, observasi, serta pengambilan data sekunder untuk memperkuat analisis studi kelayakan bisnis Donggeurami Restaurant.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | restaurant; korea; studi kelayakan bisnis; swot; kuliner; bisnis | ||||||||
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
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Depositing User: | Cheryl Riji Maretha | ||||||||
Date Deposited: | 24 Jan 2023 08:54 | ||||||||
Last Modified: | 23 Feb 2023 08:15 | ||||||||
URI: | http://repository.uph.edu/id/eprint/53071 |
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