AKTIVITAS MEDIA RELATIONS DI DIVISI BIRO HUMAS BADAN NARKOTIKA NASIONAL REPUBLIK INDONESIA (BNN RI) = MEDIA RELATIONS ACTIVITIES IN THE NATIONAL NARCOTICS BOARD OF THE REPUBLIC OF INDONESIA (BNN RI)

Tarigan, Andre Devana (2023) AKTIVITAS MEDIA RELATIONS DI DIVISI BIRO HUMAS BADAN NARKOTIKA NASIONAL REPUBLIK INDONESIA (BNN RI) = MEDIA RELATIONS ACTIVITIES IN THE NATIONAL NARCOTICS BOARD OF THE REPUBLIC OF INDONESIA (BNN RI). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Andre Devana Tarigan (01041180133) AKTIVITAS MEDIA RELATIONS DI DIVISI BIRO HUMAS BADAN NARKOTIKA NASIONAL REPUBLIK INDONESIA (BNN RI) (xiv + 87 halaman: 42 gambar; 11 lampiran) Kata kunci: Komunikasi, Komunikasi Organisasi, Humas Pemerintah, Media Relations Di zaman modern ini, penyebaran informasi berlangsung secara cepat sehingga informasi dapat dengan mudahnya diterima oleh publik. Hal ini menyebabkan organisasi maupun perusahaan harus beradaptasi. Badan narkotika Nasional Republik Indonesia yang memiliki tugas untuk memberantas narkoba harus mampu memanfaatkan kesempatan ini untuk mendukung setiap kegiatan yang dilakukan. Humas Badan Narkotika Nasional Republik Indonesia memiliki peran yang sangat penting dalam keberhasilan penyebaran informasi. Media relations merupakan alternatif yang dapat digunakan oleh Badan Narkotika Nasional Republik Indonesia untuk membantu dalam penyebaran informasi. Selama berlangsungnya kegiatan magang, pemagang memfokuskan diri pada kegiatan media relations yang dilakukan oleh Badan Narkotika Nasional Republik Indoensia. Melalui kegiatan ini pemagang menjadi mengerti dampak dari kegiatan media relations bagi organisasi terlebih bagi Badan Narkotika Nasional Republik Indonesia yang merupakan Instansi Pemerintah. Hubungan yang baik dengan media memberikan dampak positif bagi kelangsungan sebuah organisasi. Referensi: 16 (1990-2022) / Andre Devana Tarigan (01041180133) MEDIA RELATIONS ACTIVITIES IN THE NATIONAL NARCOTICS BOARD OF THE REPUBLIC OF INDONESIA (BNN RI) (xiv + 87 Page: 42 pictures; 11 attachments) Keywords: Communication, Organization Communication, Government Public Relations, Media Relations In the modern era, information is disseminated to the public faster than ever before. This encourages organizations and corporations to be adaptable. This necessitates Badan Narkotika Nasional Republik Indonesia taking advantage of the situation in order to carry out their roles and responsibilities as an institution. The Public Relations division of Badan Narkotika Nasional Republik Indonesia is critical to the success of information dissemination. Thus, media relations can be used by the institution as a useful tool. Throughout the course of the internship process, the intern actively participates in the media relations division in Badan Narkotika Nasional Republik Indonesia. Given this, the intern is able to understand the role and effect of the media relations divisions within Badan Narkotika Nasional Republik Indonesia as a Governmental Institution. Establishing a strong relationship with the media also proves to be advantageous towards the organisation Reference: 16 (1990-2022)

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