Jennifer, Irene (2023) Studi Kelayakan Bisnis Hoi Sam Claypot Rice di Sedayu City Jakarta Timur. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Restoran merupakan tempat umum yang menjual makanan siap saji untuk dikonsumsi. Manusia mencari produk dan jasa yang tidak hanya memenuhi kebutuhan tetapi juga memuaskan keinginan sehingga membuat penyedia jasa makanan dan minuman menawarkan keragaman pengalaman makan yang lebih luas seperti casual restaurant. Masakan Tiongkok sudah terakulturasi dengan masakan Indonesia, selain itu masyarakat Indonesia memiliki kegemaran yang sama dengan masyarakat Tiongkok dalam hal mengonsumsi nasi. Hal ini menunjukkan adanya peluang untuk membuka usaha restoran claypot rice disertai dengan jumlah restoran claypot rice yang masih sedikit di daerah DKI Jakarta. Berdasarkan beberapa pertimbangan diatas, penulis membuat studi kelayakan bisnis restoran khas Tiongkok bernama Hoi Sam Claypot Rice di daerah Jakarta Timur, tepatnya Old Shanghai Sedayu City.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | hoi sam claypot rice; restoran tiongkok; Jakarta Timur | ||||||||
| Subjects: | T Technology > T Technology (General) T Technology > TX Home economics T Technology > TX Home economics > TX 901-953 Hospitality Industry |
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| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
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| Depositing User: | Irene Jennifer | ||||||||
| Date Deposited: | 26 Jan 2023 02:46 | ||||||||
| Last Modified: | 24 Feb 2023 04:50 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/53146 |
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