Faktor-faktor yang memengaruhi revisit intention studi pada Cafe Batavia Jakarta

Chandra, Karissa Ariane and Widjaja, Nicole Saphira (2023) Faktor-faktor yang memengaruhi revisit intention studi pada Cafe Batavia Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Preview	Text (Title.pdf) Title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (217kB) | Preview
Preview	Text (Abstract.pdf) Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (144kB) | Preview
Preview	Text (ToC.pdf) ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (549kB) | Preview
	Text (Chapter1.pdf) Chapter1.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter2.pdf) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter3.pdf) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (883kB)
	Text (Chapter4.pdf) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter5.pdf) Chapter 5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (277kB)
Preview	Text (Bibliography.pdf) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (501kB) | Preview
	Text (Appendices.pdf) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)

Abstract

Penelitian ini bertujuan untuk menganalisis apakah suasana dan pengalaman makan berpengaruh terhadap kunjungan kembali pada Café Batavia di Jakarta. Dalam penelitian ini menerapkan metode survei. Pengumpulan data dilakukan memakai instrumen kuesioner online. Target penelitian ini adalah generasi X dan Y yang berusia 20 tahun hingga 40 tahun ke atas yang berdomisili di Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Pendataan ini dilaksanakan pada bulan Oktober 2022. Responden yang valid sebanyak 170 dari 194 sampel. Metode pengumpulan data menggunakan adalah metode convenience sampling. Program PLS-SEM yang dipakai untuk analisis ini. Hasil dari penelitian ini menyatakan suasana tempat dan pengalaman makan berpengaruh terhadap kunjungan kembali pada konsumen Café Batavia. / This study purpose to analyze whether the ambience and dining experience affect return visits to Café Batavia in Jakarta. In this research apply survey method. Data collection was carried out using an online questionnaire instrument. The target of this research is the X and Y generations aged 20 to 40 years and over who live in Jakarta, Bogor, Depok, Tangerang and Bekasi. This data collection was carried out in October 2022. There were 170 valid respondents out of 194 samples. The data collection method used is convenience sampling method. The PLS-SEM program was used for this analysis. The results of this study state that the ambience of the place and dining experience have an effect on revisit intention to Café Batavia Jakarta.

Actions (login required)

View Item