Laporan Seminar Hasil Penelitian: Faktor-Faktor Yang Memengaruhi Revisit Intention Studi Pada Cafe Batavia Jakarta

Widjaja, Nicole Saphira and Chandra, Karissa Ariane (2023) Laporan Seminar Hasil Penelitian: Faktor-Faktor Yang Memengaruhi Revisit Intention Studi Pada Cafe Batavia Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kegiatan seminar hasil dilaksanakan untuk mempresentasikan hasil penelitian “Faktor-Faktor Yang Memengaruhi Revisit Intention Studi Pada Café Batavia Jakarta”. Café Batavia merupakan etnik restoran yang memiliki nuansa nostalgia yang bersejarah. Tujuan penelitian ini untuk menguji pengaruh positif pada suasana dan pengalaman makan terhadap kunjungan kembali. Metode yang digunakan pada penelitian ini adalah penelitian kuantitatif. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan google form. Dimensi waktu penelitian ini menggunakan data cross-sectional, dalam kurun waktu bulan Oktober-November 2022. Kuesioner disebarluaskan dengan teknik Purposive Sampling. Target populasi dalam penelitian ini adalah konsumen yang pernah mengunjungi Café Batavia. Kriteria responden dalam penelitian ini adalah konsumen yang berdomisili di Jabodetabek dengan usia 19-50 tahun. Jumlah responden yang valid sebanyak 170 dari 194 responden. Analisis data memakai program PLS-SEM. Hasil dari penelitian ini, membuktikan jika ambience dan dining experience dapat mendukung dan berpengaruh positif terhadap revisit intention. / The seminar result was held to present the results of the research "Factors Affecting Study Revisit Intention at Café Batavia Jakarta". Café Batavia is an ethnic restaurant that has a nostalgic, historic feel. The purpose of this study was to examine the positive influence of atmosphere and dining experience on return visits. The method used in this research is quantitative research. Collecting data in this study using a questionnaire with google form. The time dimension of this study used cross-sectional data, from October to November 2022. The questionnaire was distributed using a Purposive Sampling technique. The target population in this study are consumers who have visited Café Batavia. Respondent criteria in this study are consumers who live in Jabodetabek rta with ages 19-50 years. The number of valid respondents is 170 out of 194 respondents. Data analysis uses the PLS-SEM program. The results of this study prove that ambience and dining experience can support and have a positive effect on revisit intention.

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