Rancangan buku ide usaha aneka kreasi donat dengan kandungan buah

Darmawan, Michelle Angel and Andrian, Sylena Teresia (2023) Rancangan buku ide usaha aneka kreasi donat dengan kandungan buah. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Buah-buahan tentunya kaya akan manfaat yang diperlukan oleh tubuh. Akan tetapi, tingkat konsumsi buah-buahan di Indonesia tergolong rendah terlepas dari besarnya jumlah produksi buah di Indonesia. Hal ini diakibatkan oleh minat masyarakat yang kurang dalam mengonsumsi buah karena rasa buah yang cenderung asam serta teksturnya yang kasar dan berserat. Dengan jumlah produksi yang besar dan tingkat konsumsi yang rendah tentunya dapat mengakibatkan limbah buah yang berlebih, terlebih dari buah-buahan dengan kondisi fisik yang kurang baik sehingga tidak bisa dijual di toko atau biasa disebut dengan imperfect produce yang kemudian terbuang menjadi limbah. Maka dari itu, penulis membuat buku Ide Usaha Aneka Kreasi Donat dengan Kandungan Buah dengan tujuan (1) mempopulerkan inovasi donat dengan manfaat buah di dalamnya, (2) memberi panduan inovasi ide usaha yang masih jarang ditemukan, (3) memberikan edukasi dasar kepada masyarakat Indonesia mengenai pentingnya serta manfaat konsumsi buah, serta (4) mempopulerkan ide usaha ramah lingkungan yang dapat membantu mengurangi limbah makanan berupa buah- buahan khususnya dengan pemanfaatan imperfect produce. Rancangan buku ditulis menggunakan uji literatur dari berbagai sumber di internet dengan resep yang telah diuji serta dimodifikasi oleh penulis. Buku Ide Usaha Aneka Kreasi Donat dengan Kandungan Buah ini juga telah dievaluasi (proof reading) oleh ahli yaitu Bapak Jerry Udampo, MBA selaku general manager Gramedia Kompas divisi edukasi. / Fruits are certainly rich in benefits needed by the body. However, the amount of fruit consumption in Indonesia is relatively low, regardless of the large amount of fruit production in Indonesia. This is caused by people's lack of interest in consuming fruit because the taste of fruit tends to be sour with a rough and fibrous texture. With large production volumes and low consumption levels, of course, this can result in excess food waste, especially fruit with poor physical condition so that it cannot be sold in stores or commonly referred to as imperfect produce which is usually thrown away as food waste. Therefore, the author created the book Business Idea for Various Donut Creations with Fruit Content with the aim of (1) popularizing the innovation of donut with the benefits of fruit in it, (2) providing guidance on a business idea innovation that are still rarely found, (3) providing basic education to the citizens in Indonesia regarding the importance and benefits of fruit consumption, and (4) popularizing environmentally friendly business ideas that can help reduce food waste in the form of fruit, especially by using imperfect produce. The book planning was written using a literature test from various sources on the internet and recipes that have been tested and modified by the author. This business idea book for various donut creations with fruit content has also been evaluated by an expert, namely Mr. Jerry Udampo, MBA as the general manager of Gramedia Kompas in the education division.

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