Business feasibility study of Edesia Authentic Mediterranean Restaurant at Kemang Utara, South Jakarta

Jo, Albert (2023) Business feasibility study of Edesia Authentic Mediterranean Restaurant at Kemang Utara, South Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Leisure is increasingly being enjoyed by people, especially because it has physical, social, cultural, economic, and political characteristics into it. With the existence of COVID-19, food choice became a higher priority for many people, especially with cleanliness. Now that COVID-19 is increasingly decreasing, people are starting to go back to restaurants to eat in. The restaurant business is now not only selling food but creating excellence with a unique blend of flavours, a beautiful and pleasant environment, a way of presentation, and even the atmosphere provided by the restaurant. Considering that restaurants have become a lifestyle for urban communities, especially the increasing interest in exploring culinary flavors both in remote parts of the archipelago and in various parts of the world, Edesia is created. Edesia is a restaurant that serves Mediterranean cuisine from different countries in the Mediterranean Sea. Edesia is located in Jalan Kemang Utara, South Jakarta considering the wide market in the location. Edesia takes some of the healthy food concept by serving plant- based meals such as hummus and baba ghanoush. This business feasibility study of Edesia is done covering several aspects which are market and marketing aspect, operational aspect, organizational and human resources aspect, and financial aspect.

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