Aktivitas kampanye tim = marketing public relations divisi shopee live pada PT Shopee International Indonesia

Armando, Claudio (2023) Aktivitas kampanye tim = marketing public relations divisi shopee live pada PT Shopee International Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tidak ada perusahaan yang dapat menolak kehadiran dari Public Relations, seperti contoh PT Shopee International Indonesia yang membutuhkan Tim dari Marketing Public Relations untuk menjalankan kampanye yang akan membantu target dan tujuan dari perusahaan tersebut. Kampanye tersebut berjalan sesuai dengan hari-hari besar, seperti hari belanja nasional, hingga libur nasional dan hari raya agama lainnya, maka itu Divisi Marketing Public Relations Shopee indonesia adalah tulang punggung dari PT Shopee International Indonesia. Dalam kegiatan selama delapan bulan di PT Shopee International Indonesia, pemagang melakukan program campaign bulanan dalam Tim Marketing. Kegiatan Marketing Public Relations dalam divisi Shopee Live, PT Shopee International Indonesia. / No company can refuse the presence of Public Relations, for example PT Shopee International Indonesia which requires a Marketing Public Relations Team to run campaigns that will help the goals and objectives of the company. The campaign runs according to major holidays, such as national shopping days, to national holidays and other religious holidays, the Shopee Indonesia Marketing Public Relations Division is the backbone of PT Shopee International Indonesia.. In eight months of activities at PT Shopee International Indonesia, interns carry out a monthly campaign program within the Marketing Team. Marketing Public Relations activities in the Shopee Live division, PT Shopee International Indonesia.

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