Evaluasi faktor pengaruh tingkat penerimaan pengguna aplikasi blu Bca Digital dengan menggunakan metode technology acceptance model (TAM)

Carin, Carin (2022) Evaluasi faktor pengaruh tingkat penerimaan pengguna aplikasi blu Bca Digital dengan menggunakan metode technology acceptance model (TAM). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The challenge in running a digital Bank is not easy, According to Mrs. Lanny Budiati, President Director of BCA digital, “currently PT Bank BCA Digital (blu) has reached 800,000 users, but only 45 percent of that number being active users”. This study aims to determine the factors that influence the level of acceptance of the use of the blu BCA digital application using the TAM method. The TAM methodused there are 5 and using SPSS to process data . The technique used is purposive sampling with 95 respondents from 125 people. The analysistechnique uses reliability, validity, simple linear regression test and F test. The results of this study prove that the most dominant variable in determining the level of acceptance is the behavioral intention to use (BIU) variable. / Tantangan dalam menjalankan bank digital tidak mudah, Bu Lanny Budiati, Direktur Utama BCA digital berkata, “saat ini PT Bank BCA Digital (blu) telah mencapai 800.000 pengguna, tetapi hanya 45 persen dari jumlah tersebut merupakan pengguna aktif”.Tujuan dari penelitian ini adalah untuk mengetahui faktor yang mempengaruhi tingkat penerimaan penggunaan aplikasi blu BCA digital dengan menggunakan metode TAM. Metode TAM yang digunakan ada 5 variabel serta menggunakan SPSS untuk mengolah data. Teknik yang digunakan menggunakan purposive sampling dengan jumlah 95 responden dari 125 orang. Teknik Analisa menggunakan uji reabilitas, validitas, uji regresi linier sederhana dan uji F. Dari hasil penelitian ini didapatkan bahwa variabel yang paling dominan dalam menentukan tingkat penerimaan adalah variabel behavioural intention to use (BIU).

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Carin, CarinNIM03081190007carinch29@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorBarus, Okky PutraNIDN0127068803okky.barus@uph.edu
Uncontrolled Keywords: metode tam; spss; hipotesa; uji reabilitas; uji validitas; uji regresi linier sederhana; uji f
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: University Subject > Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems
Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems
Depositing User: Users 23559 not found.
Date Deposited: 20 Feb 2023 04:06
Last Modified: 21 Feb 2023 02:32
URI: http://repository.uph.edu/id/eprint/54561

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