Proses desain Domisilium Studio dalam menghasilkan karya yang memiliki identitas=Domisilium Studio's design process in producing projects that express identity

Yap, Gary Delfino (2023) Proses desain Domisilium Studio dalam menghasilkan karya yang memiliki identitas=Domisilium Studio's design process in producing projects that express identity. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Peran Desain Interior akan ruang tiga dimensi yang berkontribusi besar dan tidak lepas pada aktivitas sehari-hari manusia, seperti desain yang memberikan kenyamanan pada rumah tinggal, desain yang membantu pemasaran akan tempat komersial, ataupun desain yang meningkatkan produktivitas pada tempat kerja. Dengan meningkatnya kesadaran akan peran tersebut, banyak bermunculan praktik firma desain interior yang menawarkan jasa serupa tanpa memiliki identitas yang jelas terhadap apa yang membedakan dari satu firma desain dengan yang lainnya, dan perbedaan apa yang ditawarkan dari perancangan yang dihasilkan. Menjadi penting bagi suatu firma desain untuk memiliki identitas untuk memberikan pesan akan prinsip-prinsip desain yang dipegang, sehingga klien dapat memiliki pertimbangan jelas saat memilih firma desain tersebut, dan firma desain tersebut dapat menghasilkan proyek yang sesuai dengan identitas mereka. Penelitian ini akan membahas bagaimana Domisilium Studio menghasilkan karya yang memiliki identitas, melalui budaya dan ideologi yang melekat pada proses desainnya. Analisis dan pengumpulan data dilakukan dengan metode interpretatif etnografi, di mana penulis berperan sebagai ‘insider participant researcher’, yaitu mahasiswa yang melakukan program magang di Domisilium Studio dengan jangka waktu 9 Mei 2022 – 10 Maret 2023 (10 bulan)./The role of Interior Design in performing as a three-dimensional space that contributes greatly to the daily life of human beings, such as designs that provide comfort to the definition of home, designs that help businesses in commercial places, or designs that increase productivity in a workplace. With the increasing awareness of the importance of this role, many interior design firms have sprung up that offer similar services without having a clear identity of what differentiates one design firm from another and what differences are offered from the resulting designs. It is essential for a design firm to have an identity to convey a message of its design principles, resulting in clients that have clearer considerations when choosing a design firm, and the design firm may generate projects that express their identity. This paper discusses how Domisilium Studio produces design projects that express their identity, through the culture and ideology attached to the design process. Analysis and data collection were carried out through an ethnographic interpretive method, in which the author acts as an 'insider participant researcher’, as a student who carried out an internship program at the Domisilium Studio, with a period of 9 May 2022 - 10 March 2023 (10 months).

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