Kualitas Informasi dan Pengambilan Keputusan: Studi Korelasi Konten Youtube @NarasiNewsroom pada Generasi Z untuk Berpartisipasi dalam Pemilu 2024

Chaidir, Ilhamsyah (2023) Kualitas Informasi dan Pengambilan Keputusan: Studi Korelasi Konten Youtube @NarasiNewsroom pada Generasi Z untuk Berpartisipasi dalam Pemilu 2024. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Menuju kontestasi Pemilu 2024, media sosial dimanfaatkan sebagai wadah ekspresi politik bagi partai politik untuk mendongkrak elektabilitas dan suara pemilih. Partai politik mulai aktif dalam membuat kampanye yang dinilai lebih mementingkan kepentingan kelompok dan para pendukungnya dibandingkan memberikan edukasi kepada pemilih. Realitas inilah yang mendorong media sosial independen, Youtube @NarasiNewsRoom dalam konten “Skandal Manipulasi KPU: Memulai Pemilu 2024 dengan Main Curang?” untuk mengedukasi, mengungkapkan fakta yang terjadi, dan menganalisis proses jalannya demokrasi. Penelitian ini dilakukan untuk mengukur keterkaitan antara kualitas informasi dari konten Youtube @NarasiNewsroom dengan pengambilan keputusan generasi Z untuk berpartisipasi dalam Pemilu 2024. Survei dilakukan kepada subscriber Youtube @NarasiNewsroom (N=132) dengan teknik convenience sampling. Hasil penelitian menunjukkan adanya korelasi positif (R= .353) antara kualitas informasi konten Youtube @NarasiNewsroom dengan pengambilan keputusan generasi Z. Penelitian ini juga mengonfirmasi teori Kualitas Data dan teori Political Decision Strategies dengan dimensi akurasi dan fast and frugal sebagai dimensi yang paling signifikan dalam penelitian ini. Penelitian selanjutnya diharapkan dapat mengeksplorasi faktor-faktor yang memengaruhi hubungan antar kedua variabel. / Towards the contestation of the Pemilu 2024, social media is being utilized as a platform for political expression by political parties to boost their electability and gain support from voters. Political parties have become active in creating campaigns that are perceived to prioritize the interests of their own groups and supporters, rather than providing education to the voters. This reality has spurred the independent social media outlet, Youtube @NarasiNewsRoom, to produce content titled “Skandal Manipulasi KPU: Memulai Pemilu 2024 dengan Main Curang?” with the aim of educating the public, revealing the facts, and analyzing the democratic process. This research was conducted to measure the correlation between the quality of information from Youtube @NarasiNewsRoom and the decision-making of Generation Z in participating in the Pemilu 2024. A survey was conducted among subscribers of Youtube @NarasiNewsRoom (N=132) using convenience sampling technique. The research findings indicate a positive correlation (R= .353) between the quality of information in the content of Youtube @NarasiNewsRoom and the decision-making of Generation Z. This research also confirms the theories of Data Quality and Political Decision Strategies, with accuracy and fast and frugal dimensions being the most significant in this study. Further research is expected to explore the factors that influence the relationship between these two variables.

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