Wullur, Aubrey Azaria Gracya (2023) PORTRAYAL of FOMO phenomenon of an Indonesian celebrity in instagram: the case of Rachel Vennya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
FOMO is the term for Fear of Missing Out, a phenomenon where individuals fear missing a moment. Individuals, especially media personae, feel anxious and emotional when others leave them behind. This phenomenon is depicted in a Celebgram, Rachel Vennya, who received FOMO criticism on her IG feed showing her photo of attending the BLACKPINK concert in Jakarta. This study uses a qualitative method with the case study. Data is analyzed using Roland Barthes’ semiotics analysis, aiming to find the portrayal of the FOMO phenomenon in Rachel Vennya’s IG feed. Further discussion about the findings is associated with the hedonistic myth of Georg Simmel, The Self-representation Theory of Stuart Hall, and the Struggle for Individual recognition theory of Alex Honneth. / FOMO adalah istilah untuk Fear of Missing Out, sebuah fenomena dimana individu takut kehilangan momen. Individu, terutama tokoh media, merasa cemas dan emosional ketika orang lain meninggalkan mereka. Fenomena tersebut tergambar dari seorang selebgram, Rachel Vennya yang mendapat kritikan FOMO di feed IG-nya yang memperlihatkan fotonya saat menghadiri konser BLACKPINK di Jakarta. Penelitian ini menggunakan metode kualitatif dengan studi kasus. Data dianalisis menggunakan analisis semiotika Roland Barthes, bertujuan untuk menemukan penggambaran fenomena FOMO dalam feed IG Rachel Vennya. Pembahasan lebih lanjut tentang temuan ini dikaitkan dengan mitos hedonistik Georg Simmel, Representasi diri dari Stuart Hall, dan teori perjuangan pengakuan individu dari Alex Honneth
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Self-representation; FOMO; Self-recognition; social media; Media personae Self-representation, FOMO, Self-recognition, social media, Media personae | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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| Depositing User: | Aubrey Azaria Wullur | ||||||||
| Date Deposited: | 20 Jul 2023 07:29 | ||||||||
| Last Modified: | 20 Jul 2023 07:29 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/56707 |
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