Dinamika Penerapan Cancel Culture Terhadap Selebritas dan Politikus di Indonesia (Analisis Konten Cuitan Masyarakat Twitter)

Kinasih, Alya (2023) Dinamika Penerapan Cancel Culture Terhadap Selebritas dan Politikus di Indonesia (Analisis Konten Cuitan Masyarakat Twitter). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Cancel culture menjadi gerakan sosial baru untuk menangani pelaku pelanggaran konsensus, nilai, dan hukum. Penerapan cancel culture tentunya memiliki dinamika yang dapat digunakan untuk mengetahui gambaran keseluruhan mengenai cancel culture. Penelitian ini dilakukan untuk mengetahui bagaimana penerapan cancel culture khususnya pada Arawinda Kirana, Saipul Jamil, dan Rachel Vennya sebagai selebritas serta Romahurmuziy, Anas Urbaningrum, dan Emir Moeis sebagai politikus di Indonesia, dilihat melalui media sosial Twitter. Selebritas dan Politikus dipilih karena keduanya merupakan tokoh publik yang berpotensi menarik atensi lebih banyak saat terjadi pelanggaran konsensus. Peneliti ingin melihat bagaimana penerapan cancel culture yang diberikan masyarakat, mengingat adanya faktor pendukung dan penggemar yang menyertai selebritas dan politikus. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis konten. Teori yang digunakan dalam penelitian ini adalah Teori New Social Movement dan Teori kontrol sosial. Observasi dilakukan pada masyarakat Twitter yang memberikan respon cancel culture pada ketiga selebritas dan ketiga politikus. Sebagai pelengkap data sekunder diambil dari studi pustaka. Hasil penelitian menunjukkan perbedaan yang signifikan dalam penerapan cancel culture terhadap selebritas dan politikus. Garis waktu respon penerapan cancel culture pada selebritas lebih panjang daripada Politikus. Selain itu, cancel culture sebagai gerakan sosial pada selebritas dapat mencapai tahapan Bureucratization Stage, dimana cancel culture menjadi agenda pemerintah. Sedangkan, pada politikus, cancel culture hanya mencapai emergence stage karena penerapannya tidak lebih dari sekedar 'seruan' tanpa ada tindakan lebih lanjut karena kontrol yang lebih besar dipegang oleh media, partai politik, dan lembaga pemerintah. / Cancel culture is a new social movement to deal with perpetrators of violations of consensus, values, and law. The application of cancel culture certainly has dynamics that can be used to find out the overall picture of cancel culture. This research was conducted to find out how cancel culture is applied, especially to Arawinda Kirana, Saipul Jamil, and Rachel Vennya as celebrities and Romahurmuziy, Anas Urbaningrum, and Emir Moeis as politicians in Indonesia, seen through social media Twitter. Celebrities and Politicians were chosen because both are public figures who have the potential to attract more attention when there is a breach of consensus. Researchers want to see how the implementation of cancel culture is given by the community, given the supporting factors and fans that accompany celebrities and politicians. This study uses a qualitative approach with content analysis methods. The theory used in this research is the New Social Movement Theory and the Social Control Theory. Observations were made on the Twitter community who gave responses about cancel culture to the three celebrities and three politicians. As a complement to secondary data taken from literature. The results of the study show a significant difference in the application of cancel culture to celebrities and politicians. The response timeline for applying cancel culture to celebrities is longer than that of politicians. In addition, cancel culture as a social movement for celebrities can reach the Bureaucratization Stage, where cancel culture becomes the government's agenda. Meanwhile, for politicians, cancel culture only reaches the emergence stage because its application is nothing more than an 'appeal' without any further action because greater control is held by the media, political parties, and government agencies.

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