Aktivitas Content Creator pada Digital Business PT SINAR MAS LAND

Pagardin, Michelle Hollyvia (2023) Aktivitas Content Creator pada Digital Business PT SINAR MAS LAND. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kehadiran media baru atau internet merupakan salah satu wujud dari perkembangan teknologi yang semakin maju. Perkembangan jaman yang semakin maju ini memberikan banyak perubahan salah satunya dengan adanya media sosial seperti Instagram, Youtube, Tiktok. Lewat perkembangan media sosial, terciptalah lapangan pekerjaan baru yaitu content creator. Content Creator diperlukan untuk menciptakan berbagai konten menarik melalui berbagi platform dalam bentuk video singkat yang mudah diakses dan dilihat oleh audience. Pemagang melakukan kegiatan magang di One Do Creative sebagai Content Creator yang memiliki jobdesc pembuatan konten pada akun Instagram dan Youtube. Pemagang telah menyelesaikan kegiatan magang selama kurang lebih empat bulan di One Do Creative, aktivitas yang dilakukan pemagang mencakup aktivitas content creation khususnya pada proses pembuatan video. Pada proses pembuatan kontenm pemagang belajar banyak melalui berbagai tahapan penting seperti memikirkan konsep, membuat ide, hingga masuk pada tahap pra-produksi, produksi, pasca produksi hingga revisi. Pada tahap ini, pemagang juga mengalami berbagai tantangan tersendiri namun dari sini pemagang banyak belajar tentang dunia pekerjaan. Peran magang menjadi content creator telah membantu perusahaan melalui media sosial khususnya pada akun Instagram dan Youtube./ The presence of new media or the internet is one manifestation of increasingly advanced technological developments. The development of this increasingly advanced era provides many changes, one of which is the existence of social media such as Instagram, Youtube, Tiktok. Through the development of social media, new jobs are created, namely content creators. Content creators are needed to create a variety of interesting content through sharing platforms in the form of short videos that are easily accessible and viewable by the audience. Interns carry out internships at One Do Creative as content creators who have content creation jobdesc on instagram and youtube accounts. Intern have completed the Internship for approximately four months at One Do Creative, the activities carried out by interns include content creation activities, especially in the process of making videos. In the process of creating content, interns learn a lot through important stages such as thinking about concepts, creating ideas, to entering the pre-production, production, post-production and revision stages. At this stage, interns also experience various challenges, but from here interns learn a lot about the world of work. The role that have been completed by Intern as a content creator has helped companies through social media, especially on Instagram and Youtube accounts.

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