Analisis yuridis perlindungan hukum rahasia dagang dalam perjanjian waralaba makanan dan minuman (Food & Beverage)

Djohan, Audrea Dindya (2023) Analisis yuridis perlindungan hukum rahasia dagang dalam perjanjian waralaba makanan dan minuman (Food & Beverage). Masters thesis, Universitas Pelita Harapan.

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Abstract

Franchise merupakan salah satu metode bisnis dalam bidang ekonomi. Saat ini, franchise makanan dan minuman merupakan salah satu usaha yang marak digandrungi sebagai bisnis karena merupakan salah satu sektor usaha yang memiliki potensi untuk terus tumbuh dan berkembang. Selain itu, franchise makanan dan minuman juga merupakan salah satu cara untuk melakukan bisnis instan yang menguntungkan. Salah satu unsur terpenting dalam franchise makanan dan minuman adalah rahasia dagang yang meliputi resep makanan atau minuman, alat-alat yang digunakan, sampai dengan cara dan standar pemilik rahasia dagang dalam mengolah dan menyajikan produk yang dijual. Idealnya, dalam perjanjian franchise makanan dan minuman dicantumkan klausula yang membahas mengenai rahasia dagang seperti kewajiban untuk menjaga kerahasiaan rahasia dagang yang telah diberikan. Namun, nyatanya klausula mengenai rahasia dagang tidak dicantumkan dalam perjanjian franchise Cocoyo dan Teh Poci. Penelitian ini akan membahas peraturan mengenai rahasia dagang di Indonesia dan perlindungan hukum rahasia dagang dalam perjanjian franchise Cocoyo dan Teh Poci. Metode yang digunakan adalah Penelitian Hukum Normatif dengan cara meneliti beberapa regulasi Waralaba dan Rahasia Dagang seperti Undang-Undang Nomor 30 Tahun 2000 tentang Rahasia Dagang. Penelitian ini juga membahas mengenai perlindungan hukum rahasia dagang perjanjian franchise Cocoyo dan Teh Poci. / Franchise is one of the business methods in the economic activities among others, food and beverage franchise is currently popular in Indonesia. It is considered as a way to do profitable instant business. The most important factor in the food and beverage industry is trade secrets which includes recipes, tools, methods and standards in processing and serving the products. Ideally, in all food and beverage franchise agreements need to have provision regarding the granting of the trade secrets rights and the obligation for franchisee to keep the secrecy of the given trade secret. In fact, such kind of article are not included in Cocoyo and Teh Poci franchise agreements. This research will discuss and analyze the regulation of trade secrets in the Indonesian legal system, as well as the form of legal protection for trade secrets in Cocoyo and Teh Poci franchise agreements. This research uses the normative legal research method in which this study examines regulations regarding franchising and trade secrets as defined by Law No. 30 of 2000 (UU Rahasia Dagang). This research also analyzes the forms of legal protection in the case of Cocoyo and Teh Poci franchise agreements. The research conclude that business information categorized as trade secrets are protected by the trade secrets law.

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