KARYA KOMPETENSI PROFESI LAPORAN SEMINAR HASIL PENELITIAN: PENGARUH PENERAPAN BAURAN PEMASARAN (PRODUCT, PRICE, PLACE, DAN PROMOTION) TERHADAP PURCHASE INTENTION KONSUMEN MIXUE INDONESIA DENGAN BATASAN KAWASAN JABODETABEK MENGGUNAKAN MIXUE BSD, GADING SERPONG, DAN LIPPO VILLAGE SEBAGAI TOLOK UKUR

Sutomo, Jason (2023) KARYA KOMPETENSI PROFESI LAPORAN SEMINAR HASIL PENELITIAN: PENGARUH PENERAPAN BAURAN PEMASARAN (PRODUCT, PRICE, PLACE, DAN PROMOTION) TERHADAP PURCHASE INTENTION KONSUMEN MIXUE INDONESIA DENGAN BATASAN KAWASAN JABODETABEK MENGGUNAKAN MIXUE BSD, GADING SERPONG, DAN LIPPO VILLAGE SEBAGAI TOLOK UKUR. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title) Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (30kB)
	Text (Abstract) Abstract.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (251kB)
	Text (ToC) ToC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (397kB)
	Text (Chapter1) Chapter1.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (954kB)
	Text (Chapter2) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (210kB)
	Text (Chapter3) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (368kB)
	Text (Chapter4) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (615kB)
	Text (Chapter5) Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (193kB)
	Text (Bibliography) Bibliography.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (351kB)
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (12MB)

Abstract

Seminar hasil merupakan kegiatan presentasi materi tugas akhir mahasiswa Karya Kompetensi Profesi yang bertujuan untuk menyempurnakan penelitian yang telah dilakukan oleh penulis agar penelitian yang dilakukan dapat lebih baik lagi. Laporan penelitian ini berjudul “Pengaruh Penerapan Bauran Pemasaran Product, Price, Place, dan Promotion terhadap Purchase Intention Konsumen Mixue. Penelitian ini menggunakan pendekatan / metode kuantitatif deskriptif. Materi dari seminar hasil ini diambil dari hasil laporan penelitian yang telah diteliti dan ditulis oleh penulis. Seminar hasil dilakukan secara online melalui aplikasi Zoom dan melibatkan tiga dosen reviewer dalam memberikan umpan balik, melakukan tanya jawab dan menilai hasil penelitian yang telah dilakukan. Hasil yang didapatkan pada seminar hasil masih kurang sempurna dan ada beberapa hal yang perlu direvisi atau diperbaiki. Reviewer memberikan rekomendasi agar peneliti dapat melakukan presentasi lebih baik lagi dan memperbaiki seluruh kesalahan yang ada di laporan penelitian. / Seminar results is a presentation activity for students' final project work on Professional Competency Paper which aims to perfect the research that has been carried out by the author so that the research carried out can be even better. This research report is entitled "The Influence of the Implementation of the Marketing Mix of Product, Price, Place, and Promotion on Purchase Intention of Consumer Mixue. This study uses a descriptive quantitative approach/method. The material for this results seminar is taken from the results of research reports that have been researched and written by the author. The results seminar was conducted online via the Zoom application and involved three reviewer lecturers in providing feedback, conducting questions and answers session and assessing the results of the research that had been carried out. The results obtained at the seminar are still not perfect and there are several things that need to be revised or improved. Reviewers provide recommendations so that researchers can make better presentations and correct all errors in the research report.

Actions (login required)

View Item