Batik sebagai Instrumen Diplomasi Publik Indonesia di Amerika Serikat (2010-2022)

Priscilla, Sabrina (2024) Batik sebagai Instrumen Diplomasi Publik Indonesia di Amerika Serikat (2010-2022). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Indonesia dikenal sebagai negara dengan keberagaman budaya yang berlimpah, salah satu contoh budayanya adalah batik yang sudah diakui UNESCO sebagai Warisan Budaya Dunia. Menyadari eksistensi Indonesia yang masih kurang di Amerika Serikat, Duta Besar Indonesia untuk Amerika Serikat Dino Patti Djalal menggunakan batik sebagai instrumen diplomasi publik. Oleh karena itu, penelitian ini bertujuan untuk mengetahui alasan terpilihnya batik sebagai instrumen diplomasi publik Indonesia serta tanggapan masyarakat Amerika Serikat terkait diplomasi publik Indonesia. Dalam penelitian ini, Teori Konstruktivisme digunakan selaras dengan konsep Diplomasi Publik dan Kekuatan Lunak dengan menggunakan pendekatan kualitatif dan metode penelitian historis. Data penelitian diperoleh melalui penelusuran kepustakaan secara fisik dan secara daring. Indonesia mengonstruksikan citra Indonesia melalui penggunaan Batik sebagai instrumen Diplomasi Publik terhadap masyarakat Amerika Serikat. Penggunaan kekuatan lunak terlihat jelas dalam kepemimpinan Duta Besar Indonesia untuk Amerika Serikat, Dino Patti Djalal, Beliau mengadakan kompetisi desain batik dan pameran batik. Diplomasi publik Indonesia dengan instrumen batik berhasil meningkatkan visibilitas Indonesia di Amerika Serikat dengan menampilkan filosofi seperti nilai ketekunan, kehalusan, kreativitas hingga spiritual Indonesia. Tanggapan masyarakat Amerika Serikat mengenai diplomasi publik Indonesia cenderung positif terlihat dari antusiasme para pendaftar kompetisi desain batik yang bertambah setiap tahunnya sejak tahun 2011. / Indonesia is known as a country with abundant cultural diversity, one of the examples of this culture was batik which has been recognized by UNESCO as a World Cultural Heritage. Realizing Indonesia's lack of presence in the United States, Indonesian Ambassador to the United States Dino Patti Djalal used batik as an instrument of public diplomacy. Therefore, this research aims to find out the reasons for choosing batik as an instrument of Indonesian public diplomacy as well as the response of the United States public regarding Indonesian public diplomacy. In this research, Constructivism Theory is used in harmony with the concepts of Public Diplomacy and Soft Power using a qualitative approach and historical research methods. Research data was obtained through physical and online literature searches. Indonesia constructs Indonesia's image through the use of Batik as an instrument of Public Diplomacy towards the people of the United States. The use of soft power is clearly visible in the leadership of the Indonesian Ambassador to the United States, Dino Patti Djalal, who held batik design competitions and batik exhibitions. Indonesia's public diplomacy with batik instruments has succeeded in increasing Indonesia's visibility in the United States by showing philosophies such as the values of perseverance, refinement, creativity and the spirituality of Indonesia. The response of the United States public regarding Indonesian public diplomacy tends to be positive, as can be seen from the enthusiasm of applicants for the batik design competition, which has increased every year since 2011.

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