Aryana, Bagus Eka (2011) Perlindungan hukum bagi konsumen terhadap iklan layanan konten seluler yang menyesatkan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Skripsi ini membahas mengenai upaya hukum yang dapat ditempuh konsumen terhadap iklan konten seluler yang menyesatkan. Penelitian ini adalah penelitian normatif yang dilakukan secara studi pustaka. Banyaknya iklan-iklan, dalam hal ini iklan konten seluler, yang tidak memberikan informasi yang tidak lengkap menimbulkan berbagai permasalahan bagi konsumen yang berujung pada kerugian di pihak konsumen. Konsumen dibebankan biaya tambahan atas konten seluler yang diunduh tanpa sepertujuan konsumen. Untuk itulah diperlukan suatu penyelesaian atas kerugian tersebut. Hasil dari penelitian ini adalah diperlukannya pengaturan yang lebih baik dalam hal mengatur usaha periklanan di Indonesia, khususnya terhadap perlindungan konsumen. Karena pengaturan usaha periklanan di Indonesia, masih merujuk kepada beberapa undang-undang dan etika periklanan. Oleh karena itu hasil dari penelitian ini menyarankan agar pemerintah dapat mengeluarkan hukum positif tentang periklanan, yang mengatur seluruh hak-hak,kewajiban-kewajiban dan tangung jawab dari pelaku usaha, pelaku usaha periklanan dan konsumen. / This paper discusses the legal effort that can be reached consumers against misleading advertising of mobile content. This research is research conducted in the normative literature. The number of ads, in this case the mobile content advertising, which does not provide incomplete information raises issues for consumers that resulted in harm to consumers. Consumers are charged an additional fee for mobile content that is downloaded without consumers acknowledge. For that we need a solution for the losses. The results of this study is the necessity of a better arrangement in terms of set up advertising efforts in Indonesia, especially on consumer protection. Since setting advertising efforts in Indonesia, still refer to some of the laws and ethics of advertising. Therefore, the results of this study suggested that the government could issue positive about advertising law, which regulates all of the rights, obligations and responsibilities of business, advertising and consumer businesses.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | upaya hukum; perlindungan konsumen; iklan yang menyesatkan; legal effort; consumer protection; misleading advertisement | ||||||||||||
Subjects: | K Law > K Law (General) | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Faculty of Law > 74201 - Department of Law Current > Faculty/School - UPH Surabaya > Faculty of Law > 74201 - Department of Law |
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Depositing User: | Rafael Rudy | ||||||||||||
Date Deposited: | 18 Jan 2024 06:46 | ||||||||||||
Last Modified: | 18 Jan 2024 06:46 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/60393 |
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