Kurniawan, Andreanto (2013) Perancangan produk tas fitness dengan menerapkan metode quality function deployment. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Beberapa tahun belakangan ini banyak orang mulai sadar akan kesehatan. Tren berolah raga telah menjadi gaya hidup masyarakat Indonesia saat ini, salah satunya adalah melakukan fitness. Setiap melakukan latihan, banyak orang membawa barang-barang kebutuhan fitness seperti sepatu, baju ganti, botol minum, dan lain-lain. Berdasarkan pre survey tas fitness yang digunakan sekarang belum memenuhi kebutuhan konsumen, maka diperlukan penelitian mengenai perancangan tas fitness. Tujuan penelitian ini adalah mengidentifikasi atribut kebutuhan konsumen, atribut yang paling penting dari kebutuhan konsumen, parameter teknis tas fitness dan merancang desain yang sesuai dengan kebutuhan konsumen. Penelitian ini bertujuan untuk mengetahui suatu rancangan produk tas fitness yang sesuai dengan kebutuhan konsumen. Pengumpulan data dilakukan dengan teknik wawancara dan menyebarkan kuesioner kepada responden yang menggunakan tas fitness. Pengukuran dilakukan dengan menyebarkan kuesioner kepada 125 orang responden. Data diolah dengan menggunakan analisis validitas, reliabilitas, dan metode Quality Function Deployment. Hasil penelitian didapatkan tiga dimensi kebutuhan konsumen, yaitu fungsi produk, desain produk, dan harga produk. Dari tiga cakupan tersebut didapatkan hasil identifikasi lima belas atribut kebutuhan konsumen. Atribut kebutuhan konsumen yang paling penting adalah tempat terpisah untuk baju kotor dan baju bersih. Lima prioritas parameter teknik adalah menambahkan bagian kantong di sisi kanan kiri tas, dan depan tas, membuat tali selempang yang dapat disesuaikan dengan penggunanya, bahan tas bagian dalam menggunakan parasit, menggunting bahan sesuai pola bentuk tas, menggunakan bahan tas berwarna hitam. Desain tas fitness yang sesuai dengan keinginan pelanggan adalah berbentuk selempang, berwarna hitam dan memiliki tempat terpisah antara barang satu dengan yang lain seperti baju bersih dengan baju kotor, tempat minum dan tempat tersendiri untuk sepatu. / These recent years, many people start to realize the importance of health in life. Sport trend has become a part of Indonesian lifestyle nowadays and one of those sports is fitness. Every time doing exercise, many people will carry goods such as fitness shoes, clothes for change, water bottles, and others. Based on the pre survey held, the present fitness bag hasn’t fulfilled consumers’ need; therefore, a research about designing fitness bag is needed. The purpose of this research is to identify the attributes of consumers’ needs, the important attributes of consumers’ needs, technical parameters of fitness bag, and to design a fitness bag which is suitable with consumers’ needs. The data was collected using interview and spreading questionnaires to the respondents who wear fitness bag. The measurement was performed by distributing the questionnaires to 125 respondents. The data collected was processed using validity analysis, reliability analysis, and Quality Function Deployment method. The result of the research was obtained from three dimensions of consumers’ needs which are product’s function, product’s design, and price. Based on these, the fifteen attributes of consumers needs are obtained. The most important attribute is separate place for dirty clothes and clean clothes. The research found five technical parameter priorities which are adding pockets on the right, left, and front part of the bag, creating adjustable suspender, using parasite as material inside the bag, cutting material according to patterns, and using black color as the material of the bag. Fitness bag design which is suitable with the consumers’ needs is a bag with sling, black in color, and has a separate place among goods such as a place for clean and dirty clothes, a place for water bottle, and a different place for shoes.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Faculty of Science and Technology > Industrial Engineering Current > Faculty/School - UPH Surabaya > Faculty of Science and Technology > Industrial Engineering |
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Depositing User: | Rafael Rudy | ||||||||||||
Date Deposited: | 25 Jan 2024 06:46 | ||||||||||||
Last Modified: | 25 Jan 2024 06:46 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/60532 |
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