Studi kelayakan bisnis Her Haven Guest House

Wilson, Richard (2024) Studi kelayakan bisnis Her Haven Guest House. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Her Haven Guest House merupakan sebuah akomodasi non bintang berbentuk guest house yang menyediakan penginapan khusus untuk para wisatawan wanita, dimana karyawan yang bekerja di area dalam guest house semuanya berjenis kelamin wanita sehingga para pelanggan dapat merasakan kenyamanan yang lebih. Her Haven Guest House menawarkan amenities yang berbeda dengan memberikan rol rambut, nail polish, dan nail polish remover kepada seluruh pelanggan yang menginap. Akomodasi ini akan berlokasi di Jakarta Pusat tepatnya di Jalan Kalibaru Timur IV, pelanggan dapat melakukan reservasi terlebih dahulu dimana pelanggan dapat secara langsung melakukan reservasi melalui situs web resmi atau dapat melalui Online Travel Agent. Studi Kelayakan Bisnis ini dilakukan dengan tujuan agar dapat mengetahui apakah bisnis Her Haven Guest House dapat direalisasikan dimana peneliti menggunakan dua sumber data yaitu data primer dengan melakukan observasi dan penyebaran kuesioner dan data sekunder dengan menggunakan data-data yang telah ada seperti publikasi pemerintah, buku, jurnal, dan artikel yang berkaitan dengan topik pembahasan Her Haven Guest House. Dalam penelitian ini, peneliti telah melakukan analisis terkait dengan aspek-aspek pasar dan pemasaran, operasional, organisasi dan sumber daya manusia, sampai dengan aspek keuangan, dimana peneliti telah melakukan proyeksi keuangan dalam jangka waktu 10 tahun ke depan. / Her Haven Guest House is a non-star rated accommodation, which specified as a guest house that provides lodging exclusively for female traveler, all of the workers that work inside the guest house are female, ensuring the comfort for all the consumers. Her Haven Guest House provides a different amenity to all customers which include hair roll, nail polish, and nail polish remover. The accommodation will be located at the Centre of Jakarta, precisely on Kalibaru Timur IV street. Customers can make a reservation directly through the official website or using Online Travel Agent. This Feasibility Study is conducted to determine if Her Haven Guest House can be realized. The research used two data which the primary data such as observation and questionnaires, and the secondary data obtained from existed data from government publication, books, journal, and articles related to the topics. In this research, the analyst conducted a comprehensive analysis covering aspect of market and marketing, operational, organization and human resources, and financial statement. The researcher has projected financial statement for the next 10 years.

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