Pradipta, Aditya (2016) Pengembangan dan perancangan produk kemasan take away holder produk minuman dengan menggunakan metode kano yang diintegrasikan dengan QFD. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Berdasarkan survey dan wawancara yang dilakukan kepada sejumlah konsumen dan produsen yang menggunakan take away holder,ditemukan bahwa desain kemasan memiliki peran yang sangat penting bagi penjualan dan image merek yang diwakilinya. Terdapat pula ketidakpuasan secara umum terdahdap desain kemasan take away holder yang ada. Kemasan take away holder yang beredar di pasaran sekarang memiliki desain yang kurang menarik, material kurang kuat dan tidak ramah lingkungan karena kebanyakan terbuat dari plastik yang merupakan material yang susah diurai melalui proses alamiah. Oleh karena itu peneliti menyimpulkan bahwa masyarakat dan produsen minuman membutuhkan sebuah desain kemasan take away holder baru yang mampu memenuhi kebutuhan mereka. Berdasarkan pre-survey yang dilakukan di Surabaya didapati 20 atribut kemasan take away holder yang dibagi ke dalam empat kategori, yaitu fungsional, desain, ramah lingkungan, harga. Dari 20 atribut yang ada; 8 atribut masuk dalam kategori attractive dan one-dimensional pada hasil kuesioner Kano yang dilakukan. Atribut yang atribut masuk dalam kategori attractiveness adalah stabil saat dibawa, menjaga suhu minuman agar tetap panas atau dingin, menjaga tutup minuman tidak mudah lepas, minuman dapat diletakkan pada berbagai tempat (kendaraan,meja dsb), dan nyaman ketika dipegang. Atribut yang atribut masuk dalam kategori one-dimensional adalah proses pembuatan dan pengadaan tidak mencemarkan lingkungan, material yang digunakan dapat didaur ulang, dan material yang digunakan mudah diurai oleh proses alamiah. Sebuah desain prototype produk baru telah dikembangkan berdasarkan attribut yang ada. / Based on surveys and interviews to a number of consumers and sellers who use the take away holder, found that packaging design has a very important role for the sales and brand image that it represents. There is also a general dissatisfaction about the existing packaging designs of take away holder. Take away holder products on the market now has a design that is less interesting, less strong and is not environmentally friendly because most are made of plastic material which is difficult to be decomposed by natural processes. Therefore, researchers concluded that the public and beverage manufacturers require a design packaging take away the new holder is able to meet their needs. Based on the pre-survey conducted in Surabaya researcher found 20 take away holder attributes that are divided into four categories, namely functional, design, eco-friendly, price. Of the 20 existing attributes; there was 8 attractive and onedimensional attributes on the results of conducted Kano questionnaires. Attributes that are attributed in the attractiveness category are: stable when being transported, keeping the temperature of the drink (hot or cold), keep the lid beverages to be not easily separated, drinks can be placed at various places (vehicles, desks, etc.), and comfortable when held. Attributes that are attributed into the category of one-dimensional are: the process of making and procurement not pollute the environment, the materials used can be recycled, and the material used is easily decomposed by natural processes. A new prototype design has been designed using the selected attributes.
Item Type: | Thesis (Bachelor) | ||||||
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Uncontrolled Keywords: | pembuatan prototipe; qfd; hoq perancangan produk; kano; prototype making | ||||||
Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering | ||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Faculty of Science and Technology > Industrial Engineering Current > Faculty/School - UPH Surabaya > Faculty of Science and Technology > Industrial Engineering |
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Depositing User: | Rafael Rudy | ||||||
Date Deposited: | 26 Jan 2024 07:27 | ||||||
Last Modified: | 26 Jan 2024 07:27 | ||||||
URI: | http://repository.uph.edu/id/eprint/60779 |
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