Centralhive capsule hostel di kota Batam

Tan, Sherly (2024) Centralhive capsule hostel di kota Batam. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Studi Kelayakan Bisnis CentralHive Capsule Hostel di Kota Batam ini membahas tentang konsep hostel kapsul dengan harga terjangkau bagi wisatawan nusantara dan wisatawan mancanegara yang berkunjung ke Kota Batam. Studi Kelayakan Bisnis yang dilakukan mencakup aspek pemasaran, operasional, sumber daya manusia, dan keuangan. Lokasi dipilih berdasarkan analisis atribut fisik, serta dukungan masyarakat terhadap konsep hostel kapsul yang terlampir pada data pra-kuesioner. Kemudian pada aspek pemasaran mencakup strategi target pasar, penetapan harga, dan bauran pemasaran. Rencana operasional melibatkan aktivitas tamu, karyawan, dan fasilitas, sementara aspek sumber daya manusia mencakup struktur organisasi dan program pelatihan. Secara finansial, studi kelayakan bisnis ini mempertimbangkan investasi awal, biaya operasional, pendapatan, dan proyeksi laporan keuangan. Dengan asumsi pendapatan yang memadai, CentralHive Capsule Hostel dinyatakan layak berdasarkan analisis keuangan, termasuk tingkat pengembalian investasi yang positif.

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