Athaullah, Ahyaa Rizqi (2024) Pengaruh tingkat pendidikan dan tingkat literasi digital terhadap minat menonton konten berdasar thumbnail clickbait di kanal Youtube "Kimi Hime" = The influence of education level and digital literacy on interest in watching content based on thumbnail clickbaits on Youtube channel "Kimi Hime". Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian bertujuan untuk mengetahui pengaruh tingkat pendidikan dan tingkat literasi digital terhadap minat menonton konten berdasar thumbnail clickbait di kanal Youtube Kimi Hime. Responden dalam penelitian dijaring dengan metode stratified random sampling sejumlah 118 orang yang berdomisili di kota Bandung, Jawa Barat. Metode penelitian yang digunakan adalah kuantitatif eksplanatori. Data yang diperoleh dianalisis menggunakan perangkat SPSS dengan fitur Linier Regression Analysis. Penelitian menggunakan 3 variabel yaitu variabel bebas (Tingkat Pendidikan, Tingkat Literasi Digital) dan variabel tidak bebas (Minat). Hasil penelitian menyebutkan bahwa tingkat pendidikan dan tingkat literasi digital secara simultan berpengaruh pada minat. analisis tingkat pendidikan secara terpisah tidak berpengaruh terhadap minat, sedangkan analisis tingkat literasi digital secara terpisah berpengaruh terhadap minat./This Research is intended to understand the influence of education and digital literacy level on interest in watching content based on thumbnail clickbait of Kimi Hime YouTube Channel. Respondents were collected using stratified random sampling method, with the total of 118 respondents from Bandung City, West Java. This Research uses quantitative explanatory method, highlighting 3 variables (X1=education level, X2=digital literacy level, Y=Interest). Data was analyzed using SPSS with the Linear Regression Analysis feature, this study found that education level and digital literacy levels simultaneously does have an influence on interest watching contents based on thumbnail clickbait. Meanwhile education level alone was found not to have influence on interest, whilst digital literacy level was found to have influence on interest. Possible reasons are discussed.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | tingkat pendidikan; literasi digital; minat; thumbnail clickbait; education levels; digital literacy; interest; thumbnail clickbait. | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program) Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program) |
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| Depositing User: | AHYAA RIZQI ATHAULLAH | ||||||||
| Date Deposited: | 31 Jan 2024 16:47 | ||||||||
| Last Modified: | 01 Feb 2024 08:38 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/60952 |
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